Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Dairy MAX Partnered with Industry Experts to Set the Record Straight

Thu, 11 Feb 2021 08:18:22 CST

Dairy MAX Partnered with Industry Experts to Set the Record Straight Dairy MAX, your local dairy council, partnered with Colorado Livestock Association to host leading experts in sustainability and dairy pricing analysis to expand on issues facing the industry today and its impact on the future. The webinar, “Hedging for a Sustainable Future”, featured Frank Mitloehner, Ph.D., professor and air quality extension specialist at University of California, Davis, and Mark Stephenson, Ph.D., director of dairy policy analysis at University of Wisconsin-Madison. 112 attendees were present, including dairy farmers, producers from other agriculture commodities, industry professionals and members of agriculture media.

“Providing opportunities for farmers to hear from industry experts has always been a priority for dairy checkoff,” said Marty McKinzie, Dairy MAX vice president of industry image and relations. “Although travel restrictions have made it challenging to be together in-person, webinars make it possible for us to continue connecting and providing relevant information.”

The data-driven discussion was pivotal following a year of unforeseen circumstances. While sustainability is not a new practice among dairy farmers, consumer interest in choosing foods produced with care for the environment is on the rise. This consumer trend existed before the COVID-19 pandemic, with 70% of adults making purchase decisions based on sustainability (Hartman, 2019), and continues to be more relevant today.

Mitloehner focused his presentation on the “methane myth” that tends to surface around cattle and the climate change conversation. The average consumer hears about cows producing methane, which is a potent greenhouse gas, and draws the conclusion that cattle are the problem - but Mitloehner points out that is not the full story.

What these claims against animal agriculture fail to account for is how methane behaves in the atmosphere. While carbon dioxide enters the atmosphere and sticks around for centuries, methane is produced but also breaks down naturally in the atmosphere. Mitloehner points out this distinct difference in greenhouse gases is crucial to animal agriculture’s narrative, and why livestock emissions cannot be compared to fossil fuels without the appropriate context.

“We can’t let people compare cows to cars - it’s a flawed discussion,” said Mitloehner. “If we have constant cattle herd numbers, we are not adding additional methane and therefore not adding additional warming to our atmosphere.”

According to Mitloehner, advances in the dairy industry to increase productivity with less cows has allowed a significant reduction in carbon footprint.

“With 16 million fewer dairy cows, U.S. milk production has increased 60% and our carbon footprint is two-thirds smaller,” said Mitloehner. “Trends like this are the only way we will meet the challenge of feeding our growing global population by the year 2050.”

Stephenson followed with a presentation on “Pandemic, Prices and PPDs… What Will 2021 Offer?” where he used his background in dairy policy analysis to highlight the ways U.S. markets have moved milk during the pandemic to meet rising consumer demand. Though pandemic-induced shutdowns affected (and continue to affect) foodservice, most consumers returned to the comforts of cooking at home with fluid milk, cheese and butter - causing retail dairy purchases to rise and stay up after the jump at the beginning of the pandemic.

“Dairy markets managed to reconfigure quickly at the beginning of the pandemic to meet heavy demand, and have continued as domestic consumption has stabilized,” said Stephenson.

The webinar concluded with a bright look ahead for the dairy industry in terms of export opportunities and the re-opening of restaurants and schools. Listen to the full presentations and detailed future outlook here

The dairy industry remains committed to reducing its environmental footprint while ensuring milk and other dairy foods are available to nourish communities. Additional Dairy MAX webinar opportunities will be available throughout 2021 featuring industry experts, partners and checkoff staff.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Atop the RON Rural Soapbox - Former Secretary John Block  Sun, 26 Sep 2021 11:15:18 CDT
  • Superior Livestock Spet. 23 Video Auction Market Report  Fri, 24 Sep 2021 16:07:04 CDT
  • Friday, September 24, 2021, Market Wrap-Up with Justin Lewis  Fri, 24 Sep 2021 15:55:23 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. Friday, September 24, 2021  Fri, 24 Sep 2021 15:45:35 CDT
  • The Night of Champions: A Brand-New Experience at the Tulsa State Fair  Fri, 24 Sep 2021 15:35:48 CDT
  • ODAFF to Host Two Unwanted Pesticide Disposal Days in Oct.  Fri, 24 Sep 2021 13:08:27 CDT
  • Four Key Issues Impacting the Pork Industry  Fri, 24 Sep 2021 12:58:27 CDT
  • USDA Announces Intent to Establish an Equity Commission, Solicits Nominations for Membership  Fri, 24 Sep 2021 10:57:17 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.