Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Agricultural News


Differentiating the Value of Feeder Cattle

Tue, 23 Feb 2021 11:29:43 CST

Differentiating the Value of Feeder Cattle Traditionally, cow-calf producers have found themselves without a way to differentiate their product. Today, that’s not the case. A revolutionary shift from commodity-based marketing to value-based marketing is happening, and it is good news for cattlemen.

“We consider this a revolution in marketing because every other sector of the business understood the value of genetics and differentiating their product based on those specifications,” says Troy Marshall, director of commercial industry relations at the American Angus Association. “Here is an opportunity for the cow-calf producer to participate in value-based marketing.”

During the Angus University “Revolutionary Marketing” webinar hosted Tuesday, Feb. 16, Marshall shared that cattleman have invested in good genetics and now is the time they can stand out in the marketplace. Commercial cattlemen can capture the value created by exceptional management and genetics they put into their cattle. For seedstock producers, he also shared how the AngusLinkSM program can serve as a customer service tool that benefits their commercial customers.

AngusLink is the umbrella program that covers the genetic merit scorecard, U.S. Department of Agriculture Process Verified Programs and the Global Animal Partnership (GAP) certification. Depending on operational goals, producers can get paid for the work they are already doing by enrolling and earning market access and market flexibility.

As this revolution builds steam, the “network effect” will continue to be greater the more people get on board. Marshall believes that participating gives producers the opportunity to improve their operations and truly make a difference in the industry.

Revolutionary Marketing was the latest in a series of Angus University webinars, conducted monthly by the Association, designed to sharpen the skills of cattle producers. Angus University provides education and resources to cattlemen in all segments of the beef industry, including American Angus Association members. To learn more visit www.angus.org/university/. All past webinars are recorded and available to view at: http://bit.ly/auplaylist.

   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Tuesday, March 2, 2021 Market Wrap-Up with Justin Lewis  Tue, 02 Mar 2021 14:58:34 CST
  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m, Tuesday, March 2, 2021  Tue, 02 Mar 2021 14:50:30 CST
  • Dairy MAX Named Official Nutrition Partner of Complexity Gaming   Tue, 02 Mar 2021 10:37:55 CST
  • Editorial: Liability on the Ranch By Andrew S. Murr   Tue, 02 Mar 2021 09:25:32 CST
  • Latest Fire Situation Report for March 2, Still Shows Burn Ban in Texas County   Tue, 02 Mar 2021 08:46:06 CST
  • Latest USDA Crop Progress Report Has Oklahoma Wheat Crop in Decent Shape as Texas Continues to Assess Freeze Damage  Tue, 02 Mar 2021 08:44:09 CST
  • Global Audience Watching “Wholesome: The Journey of U.S. Wheat” Film  Tue, 02 Mar 2021 08:37:52 CST
  • Exploring Genetic Defects in Beef Cattle  Tue, 02 Mar 2021 08:26:08 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Our Road to Rural Prosperity sponsors!

    Banc First OPSRC ORWA TPAOO TPAOO

    Search OklahomaFarmReport.com


       
       
    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.