Oklahoma Beef Council Collaborates to Create "Beef in the Early Years" VideosSun, 14 Mar 2021 17:34:46 CDT
The Oklahoma Beef Council (OBC) and the Washington State Beef Commission (WSBC) have launched a series of “whiteboard” explainer videos as part of a new national educational marketing campaign that helps educate parents on the importance of feeding babies beef as an early complementary food. The campaign, directed by National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, is called “Beef in the Early Years," and is just the latest example of how the Beef Checkoff is leading the way when it comes to emerging science that shows introducing solid foods like beef to infants and toddlers helps them pack every bite with protein, iron, zinc, and choline, which are important for healthy growth and development.1-5
The videos highlight how scientific organizations including the American Academy of Pediatrics, and now, for the first time ever, the Dietary Guidelines for Americans are making recommendations to include nutrient-rich foods, like beef, starting around six months of age. 1-5 Whiteboard videos are an engaging way to explain science-based topics in an easily understandable format. For an early peak of the new videos, click on the play button in the video box below.
“The Oklahoma Beef Council has used an explainer video format to cost-effectively communicate beef sustainability messaging in the past. We were excited to collaborate with the Washington State Beef Commission on this new national campaign,” according to Heather Buckmaster, executive director for the OBC. “We also appreciated the expert feedback provided on the videos by the staff at NCBA.”
In Oklahoma, the new videos will be shared via social media and paid YouTube adverting. On the national front, paid advertisements are running on a variety of digital and social media platforms through April including YouTube, Connected TV, social media platforms such as Facebook, Instagram, Pinterest and Reddit, as well as WebMD, a popular health website. The consumer campaign is being reinforced with a comprehensive health influencer program where pediatricians, dietitians, and other pediatric feeding experts across the nation are being educated on the new recommendations through continuing education webinars and digital newsletters. Nutrition and pediatric influencers are also sharing their recommendations for including beef in the diets of infants and toddlers through social media, podcasts and blog posts.
The national campaign is made possible through national Beef Promotion and Operating Committee dollars as well as funding through the Federation of State Beef Councils. Find the “Babies First Bites with Beef” video and learn more by clicking here.
1. American Academy of Pediatrics. Pediatric Nutrition Handbook. 7th ed. Elk Grove, IL: American Academy of Pediatrics, 2014.
2. Dietary Guidelines Advisory Committee. 2020. Scientific Report of the 2020 Dietary Guidelines Advisory Committee: Advisory Report to the Secretary of Agriculture and the Secretary of Health and Human Services. U.S. Department of Agriculture, Agricultural Research Service, Washington, DC.
3. Schwarzenberg SJ, et al. Advocacy for improving nutrition in the first 1000 days to support childhood development and adult health. Pediatrics 2018;141:e20173716.
4. USDA WIC Works Resource System. Infant Nutrition and Feeding Guide. https://wicworks.fns.usda.gov/sites/default/files/media/document/Infant_Nutrition_and_Feeding_Guide.pdf
5. U.S. Department of Agriculture, Agricultural Research Service. FoodData Central, 2019. https://www.fdc.nal.usda.gov/fdc-app.html#/food-details/170208/nutrients
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