Agricultural News
New Premium Pork Line Available at Target
Mon, 17 May 2021 14:19:50 CDT
The four new premium pork products include a tomahawk chop (individually packaged), tenderloin medallions, ribeye chops (two per package), and New York chops (two per package). Product labels include proper nomenclature and the 145 F cooking temperature recommendation, along with a QR code directing consumers to recipe ideas.
This is the first time a tomahawk chop will be offered on such a large scale by a major retailer. The smaller package sizes align with market research findings shared by the National Pork Board (NPB) that consumers are looking for unique items and inspiration at the grocery store. NPB shared these insights with Tyson Foods last year.
Target will promote these new premium pork products via digital ads directing consumers to an online product page where they can use the "Find in Store" feature, as well as influencer marketing. NPB will support the launch later this summer.
Products can be found in these Midwest locations:
Kansas
Olathe
Overland Park
Shawnee
Missouri
Lee's Summit
Kansas City two locations
(editors note: No word on when/if this specific line will be released in Oklahoma and Texas)
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