Beef Digital Advertising Catching Eye of Oklahoma ConsumersMon, 24 May 2021 10:12:23 CDT
It’s the halfway point in the Oklahoma Beef Council’s FY2021 digital advertising campaign. So far, digital ads showcasing beef have been viewed 3,778,484 times in Oklahoma.
These digital ads and videos cover the topics of beef sustainability, feeding beef in the early years, holiday beef recipes, and quick and easy beef recipes.
“I think a highlight of our digital advertising this year has been our sustainability video series,” said Heather Buckmaster, OBC executive director. “These are white-board explainer videos that simply tackle the complicated topic of sustainably in a way that consumers can relate.”
The video ads are placed on YouTube and consumers are directed to oklabeef.org recipes when they search for beef recipes and native ads are placed across many key websites. These placements have resulted in 1,998,083 video views and 20,927 clicks to oklabeef.org.
The FY2021 campaign has six months to go, and the strategy will stay with all current topics and expand to include summer grilling recipes and a Dinner Is Served video series featuring Oklahoma ranchers, dietitians and meat scientists sharing their favorite recipes and cooking tips.
You can see OBC’s sustainability videos at www.youtube.com/c/OklahomaBeef. Other assets can be found at oklabeef.org and on OBC’s Facebook, Instagram and Pinterest pages.
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