NPB Brings Eric StoneStreet to Conversation about Real Pork to Bust MythsMon, 07 Jun 2021 09:13:37 CDT
Consumers love pork, but they also have questions about?HOW?it is?produced and?WHO?is producing it — questions that can become barriers to?choosing?pork if not addressed.?
National Pork Board is partnering with award-winning actor Eric Stonestreet to dispel common misconceptions about pork production through a series of social media videos.?
This campaign is just one example of how the Pork Checkoff is using the new Real Pork trust and image brand to tell a more complete farm-to-fork story and protect producers’ freedom to operate.
Why Eric Stonestreet?
Stonestreet is an “A-List” celebrity with a broad consumer fan base, due in part to his previous roles in the popular TV series CSI: Crime Scene Investigation and Modern Family.
His?fame will help ensure?the Real Pork?message reaches as many consumers as possible,?while his?agricultural background and farm values allow him to?authentically address myths.
Why is National Pork Board doing a mythbusting series?
In a recent Checkoff-funded study, 1/3 of consumers said they have reduced or plan to reduce their pork consumption due to concerns about nutrition, safety and ethics of raising pork.1
This series will help overcome the myths leading to these concerns among consumers who are more likely to live in urban areas, have kids at home and prioritize criteria like health and sustainability in their food decisions.
How does the series deliver on producer priorities?
55% of producers ranked pork promotion and telling the industry’s story as extremely important to the future success of the pork industry.2
In March 2018, the NPB Board of Directors approved additional funding for “social license communication” to capitalize on this opportunity identified through the industry’s annual planning process.
What are the myths being debunked???
National Pork Board?is using Pork Checkoff-funded insights from social media monitoring and consumer polling data?to identify and prioritize the?most?common misconceptions?and those most concerning to consumers.
The Real Pork Barriers task force of producer leaders and state pork association representatives is currently prioritizing which myths to address first.
How can pork producers participate?
The online video series launches late summer. Here is how you can celebrate your impact on communities and families across America.
1. Tune into the producer webinar on July 20 which will provide more details on Real Pork and the video series. NPB will announce registration for the webinar in the weekly email and on porkcheckoff.org in early July.
2. Share your Real Pork story on social media using #CelebrateRealPork.
3. Participate in the industry’s speaking bureau, Operation Mainstreet. This program highlights the process of how real food is grown and raised.
Click here to learn more about the video series.
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