Agricultural News
Outstanding Woman in Business Joins National Cattlemen's Beef Association Team
Wed, 04 Aug 2021 15:38:15 CDT
Jennifer Nealson is the new Senior Vice President of Global Marketing and Research at the NCBA, according to a press release. In this position, she is responsible for directing program strategy and development and integration through marketing, research and science disciplines to increase the demand of beef.
Nealson, who calls Denver, Colorado home, was recently named a 2021 Outstanding Woman in Business by the Denver Business Journal and was honored as one of the Top 25 Most Powerful Women by the Colorado Women's Chamber of Commerce.
"I'm thrilled to join the talented team at NCBA and work with cattle producers around the nation... to develop compelling programs that shine a bright light on beef and all of its benefits," said Nealson. "We will continue the good work of NCBA, while also finding ways to innovate and engage to make an even greater impact in driving beef demand."
One of Nealson's primary duties is to direct the development and execution of NCBA's Beef Checkoff-funded promotion and research programs, including managing the "Beef. It's What's for Dinner." campaign. She is also tasked with developing partnerships with beef industry stakeholders to leverage beef producers' Checkoff dollars for maximum impact in the marketplace.
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