Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

Agricultural News

2020 Beef Advocate of the Year Announced at 2021 Beef Industry Convention

Wed, 11 Aug 2021 09:18:22 CDT

2020 Beef Advocate of the Year Announced at 2021 Beef Industry Convention Kiah Twisselman Burchett has been selected as the 2020 Advocate of the Year for her work helping mainstream Americans appreciate the cattle industry and feel good about enjoying beef. This award, given by NCBA’s Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes an outstanding beef advocate for their success in reaching and educating consumers about cattle and beef.

The former Kentucky Beef Council employee went viral in 2020 after People Magazine highlighted her weight loss story. Burchett used that momentum to start a business as a life coach and weight loss expert, teaching people how to use their surroundings to better themselves at home or on the farm, and to enjoy their favorite foods – especially beef!

Burchett gained a following of both urban and rural women alike by tapping into their shared goals to live their happiest and healthiest lives, to be energetic and to say ‘yes’ to life again. With tens of thousands of followers, the beef loving cattle rancher has been able to reach a new audience of consumers, an impressive feat considering more than 98% of the American population has little or no direct connection to farming or ranching, and people tend to be quick to reject what they don’t understand.

Burchett was initially motivated to improve her health a few years ago when she was leading the nutrition program for the Kentucky Beef Council and routinely spoke on the role beef plays in a healthy diet. “I knew all the research I was sharing was true and backed by reliable research but I thought I was doing a disservice to the industry I loved by speaking to the health benefits of beef while not being an example of that,” said Burchett.

After appearing in People Magazine as the rancher who lost 125 lbs, Burchett was also highlighted in Women’s Health and on Good Morning America, The Kelly Clarkson Show and Access Hollywood quickly becoming a trusted authority on what living your happiest, healthiest life looks like while continuing to enjoy the foods and lifestyle you love.

The health benefits of beef, nutritious beef recipes and sharing what goes into cattle ranching is threaded throughout Burchett’s social media content for her diverse audience, illustrating that beef advocacy is more than what she does, it’s who she is. “My own life has been an example of how lean beef fits into a heart healthy diet and lifestyle and I get to share the ins and outs of ranching to people who are outside of our industry because so much of my following are not from agriculture,” Burchett stated.

Burchett recently launched her podcast “Climbing with Coach Kiah” and in her quest to continue bringing mindfulness, coaching, and providing an opportunity to connect people back with the land through a ranch experience, she plans to begin hosting rural ranch wellness retreats at her family’s ranch in spring 2022.

Burchett’s community – both those within as well as outside of agriculture – are thrilled for the upcoming retreats and Burchett is thankful she’s been able to provide a platform where women can focus on their shared values and overlook their differing backgrounds. “We’re all walking this journey together it’s just that one person might be going to the gym and one person might be walking her dirt driveway after checking calves in the morning. We’re all so much more alike than we are different.”

You can follow Kiah Twisselman Burchett on social media at @Coach_Kiah.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • USDA Crop Progress Shows 2022 Oklahoma Wheat Crop 15% Planted  Tue, 21 Sep 2021 09:05:01 CDT
  • Federal Order Issued for ASF Protection Zone   Tue, 21 Sep 2021 08:56:05 CDT
  • OKFB YF&R hosts state fair Livestock Judging Contest  Tue, 21 Sep 2021 08:52:35 CDT
  • Beef Promotion Operating Committee Approves Fiscal Year 2022 Checkoff Plan of Work  Tue, 21 Sep 2021 08:46:44 CDT
  • Growth Energy Members to Biden: Uphold Your Commitments to Clean Energy  Tue, 21 Sep 2021 08:20:54 CDT
  • Feeder Steers Steady to Lower, Feeder Heifers Lower at Joplin Regional Stockyards on Monday  Tue, 21 Sep 2021 03:30:00 CDT
  • Feeder Steers Higher, Feeder Heifers Lower, Steer and Heifer Calves unevenly Steady at Oklahoma National  Tue, 21 Sep 2021 03:27:33 CDT
  • Oklahoma Cattlemen's Association Encourages Temporary Freeze on New Marijuana Grower Permits- UPDATED with Audio  Mon, 20 Sep 2021 16:15:47 CDT

  • More Headlines...

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.