Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

NCBA Slams PCRM Complaint

Wed, 15 Sep 2021 08:40:40 CDT

NCBA Slams PCRM Complaint A press release from the National Cattlemen's Beef Association:

NCBA, working as a contractor to the Beef Checkoff, recently developed a campaign to transparently share the beef industry’s science-based sustainability story and connect consumers with facts about how their beef is raised. Part of this campaign included very successful ads in Wall Street Journal, New York Times and Washington Post.

The campaign reached millions of consumers and inspired curious readers to learn more. Unsurprisingly, the campaign also led to mudslinging from animal activist groups who must grasp at straws because they know that less than 5% of the U.S. population claim to be vegetarian.

Physicians Committee for Responsible Medicine (PCRM) recently petitioned both USDA and the Federal Trade Commission, suggesting our ads downplayed cattle’s role in the environment. PCRM masquerades as medical authorities, despite the fact that fewer than 10% of PCRM’s members are actually physicians. PCRM, which acts as a front for animal rights extremists, has zero expertise in sustainability. Their sole aim is to pedal plant-based diets. More than that, PCRM has been linked with PETA and even with groups that the FBI has designated as domestic terrorists.

PCRM’s questionable reputation aside, the facts and science are on beef’s side. Just as the ads cited, beef cattle only account for 2% of greenhouse gas emissions in the U.S., according to the EPA (1). And according to USDA and the UN FAO, the U.S. has produced the most sustainable beef in the world for decades and has reduced emissions per pound of beef by 40% since the 1960s (2,3). All of this information is scientifically vetted and publicly available.

PCRM’s attack on these ads conflates global data with U.S. numbers and ignores the growing body of evidence that beef is not an important part of a sustainable food system in the U.S., but also nourishes the land it’s raised on through carbon sequestration, wildlife habitat preservation and more (4).

Physicians Committee for Responsible Medicine’s critiques are not only baseless and inaccurate but also try to scare media from sharing important stories and suppress information that consumers deserve to know. NCBA stands by this campaign and will not be silenced by animal extremists who pretend to be doctors.

1. EPA. 2021. Inventory of U.S. Greenhouse Gas Emissions and Sinks: 1990-2019. U.S. Environmental Protection Agency, Washington, D.C.

2. USDA-NASS Quick Stats Tools, available here.

3. U.N. Food and Agriculture Organization. FAOSTAT Database - Food and agricultural data, available here.

4. Taylor, DT, et al. 2019. National and State Economic Values of Cattle Ranching and Farming Based Ecosystem Services in the U.S. University of Wyoming Extension B-1338.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Regenerative Agriculture: Past, Present and Future  Tue, 28 Sep 2021 17:14:16 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. Tuesday, September 28, 2021  Tue, 28 Sep 2021 16:45:58 CDT
  • Tailgate Celebrates New Frontiers Donors and Progress for New Home for OSU Agriculture  Tue, 28 Sep 2021 15:24:01 CDT
  • Fort Sill Apache and USDA NRCS Work Together to Grow a Promising Tomorrow  Tue, 28 Sep 2021 14:13:21 CDT
  • Beef Cow Herd Liquidation Continues to Unfold  Tue, 28 Sep 2021 12:48:00 CDT
  • BLM Recognizes Ranchers for Exemplary Stewardship of Public Rangelands  Tue, 28 Sep 2021 12:39:37 CDT
  • Farmers Urged to Return Custom Rates Survey to OSU Extension ASAP  Tue, 28 Sep 2021 11:36:34 CDT
  • Soil Conservation Project Receives Grant From Texas Water Development Board  Tue, 28 Sep 2021 10:46:56 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.