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Agricultural News

Federation of State Beef Councils Sponsors Beef. It's What's For Dinner. 300

Thu, 07 Oct 2021 16:50:10 CDT

The Federation of State Beef Councils, on behalf of the Beef Checkoff, has once again partnered with the Daytona International Speedway to sponsor the 41st season-opening race for the NASCAR Xfinity Series - the Beef. It's What's For Dinner.® 300. The event is set for Saturday, Feb. 19, 2022, one day ahead of the legendary DAYTONA 500.   

"Just like the great racing legacies, farmers and ranchers have a legacy, also passing it down from generation to generation, and that's why we're so excited to once again sponsor this premiere sporting event and showcase America's hard working beef farmers and ranchers," said Clay Burtrum, Federation Division Chair for the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff. "Continuing this partnership for a second year allows us to build on everything we developed in year one and expand our footprint even further - from tailgating to the big screen - beef is the star."

While funding for the sponsorship comes from the Federation of State Beef Councils, the national Beef Checkoff will support the effort with staffing and promotional work through their contractor, NCBA. From commercial production to social media promotion and traditional media outreach, Beef. It's What's For Dinner. will be back on the racetrack and in the national spotlight.

The 2022 Beef. It's What's For Dinner.® 300 continues a the relationship between the Beef Checkoff and Daytona International Speedway. In 2020, the track produced "Race Day Recipes" on their digital channels, showcasing Speedway President Chip Wile and his beef grilling expertise. Following a great response and seeing NASCAR's clear love of beef, the Beef. It's What's For Dinner.® 300 was born in 2021.

   

 

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