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Agricultural News

How Can U.S. Pork Stand Out in Export Markets?

Mon, 15 Nov 2021 08:23:57 CST

How Can U.S. Pork Stand Out in Export Markets? U.S. pork exports have experienced significant growth since 2010 - increasing more than 50% in volume and 60% in value according to USMEF. A recent study, prepared by the global research firm Gira and directed by NPB using Checkoff funding, details how U.S. pork can differentiate itself beyond being a low-cost and consistent supplier to continue to grow its global market share.

The study, which is part of the NPB's international market development strategy, outlines three crucial areas where U.S. pork can stand out among its competitors in six key markets: Japan, Canada, Mexico, South Korea, China and Hong Kong. The three critical areas include:
· Sustainability
· Quality, Consistency and Service
· Communication

On Target Pork Export Growth Strategy
Our work is focused on continuing the success of pork exports in 2020. The approach we take is to diversify and balance pork exports to build value and minimize risk.

We’re doing that in three ways to grow a diverse set of markets and capitalize on growth across the globe.

1. Diversify Market Cuts
We educate customers, retailers and distributors in existing markets about different opportunities for cuts they don’t normally work with.

2. Develop Emerging Markets
We conduct emerging market assessments that have been key in delivering insights for the industry.

3. Differentiate from Competitors
The U.S. pork industry has a great story to share. The Pork Checkoff shares that story to build confidence and differentiate U.S. pork from competitors.

If you would like to learn more, click here..



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