Lt. Gov. Matt Pinnell Says Cattlemen's Congress is Great for Oklahoma TourismFri, 07 Jan 2022 17:06:51 CST
Oklahoma Lieutenant Governor Matt Pinnell toured Cattlemen's Congress today. He told the Oklahoma Farm Report's KC Sheperd that he is more impressed with this year's show than he was last year, and last year, he was very impressed.
"I think we are upping our game each year we have Cattlemen's Congress," Pinnell said. "I hope this is something we have here for years and years and decades and decades."
As the 17th Lieutenant Governor of the State of Oklahoma, Pinnell has many hats including Secretary of Tourism, Wildlife and Heritage on Governor Kevin Stitt's cabinet. In that role, he oversees the Oklahoma Department of Tourism and Recreation.
"This is our biggest agritourism event of the year - huge economic impact for Oklahoma City and great branding for the state," Pinnell said. "The amount of people that come from other states to Oklahoma City for these sales is a really big deal."
Pinnell points out that for some, it may be their first-time visiting Oklahoma.
"People come here, and they do not realize that we have the world-class tourism industry that we have in both rural and urban towns," Pinnell said. "We call that the 'Imagine that moment.'"
Last year, Pinnell and Oklahoma Secretary of Agriculture Blayne Arthur launched Oklahoma Agritourism's Craft Beer Trail.
A focus for 2022 is going to be on the 'OK Here We Go' campaign, according to Pinnell. The campaign aims to sell in-state activities to Oklahomans.
"(We want to) make sure we give Oklahomans every opportunity and excuse to keep their dollars in Oklahoma," Pinnell said.
Hit the LISTEN BAR below to hear KC Sheperd and Matt Pinnell talk about Cattlemen's Congress, the opportunities it brings for the state and much more, including some projects he is excited about this year.
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