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Agricultural News

It's Not Too Late to Join the Herd in Houston

Mon, 17 Jan 2022 11:32:16 CST

It's Not Too Late to Join the Herd in Houston The 2022 Cattle Industry Convention & NCBA Trade Show is quickly approaching, but it’s not too late to join the herd in Houston, Feb. 1-3, where thousands of cattlemen and women from across the country will gather for education, entertainment and engagement. Registration is available online or on-site.

“Everything is bigger in Texas,” and that holds true for the 2022 Convention. There are five general sessions packed with timely industry updates, inspirational speakers and important information that every producer can use. And the NCBA Trade Show is the biggest ever encompassing nearly 10 acres of exhibitors, displays and educational opportunities all under one roof.

For those arriving early, convention is preceded by the 29th annual Cattlemen’s College, which is famous for stimulating and thought-provoking sessions. This event begins Monday, Jan. 31, with afternoon sessions and live animal demonstrations, followed by an evening reception, then continuing the next day with 15 educational sessions and a keynote presentation and lunch.

Buzz Brainard returns as general session emcee and kicks things off during Tuesday’s Opening General Session, which packs a punch with legendary boxer and famous griller George Foreman. Wednesday’s two general sessions focus on today’s issues and tomorrow’s outlook featuring a state of the industry overview and updates on taxes, cattle markets, conservation, animal health, trade, infrastructure and much more. CattleFax’s outlook seminar highlights demand and supplies for beef, cattle and competing proteins as well as an extensive weather forecast.

Plan to attend a new high-profile session on Thursday morning including British Ambassador, Dame Karen Pierce, to hear an update on the beef business climate in the United States and around the globe. The Closing General Session celebrates the Beef Quality Assurance (BQA) Program and BQA award winners and features two-time Pro Bowl quarterback Joe Theismann.

Daily networking activities in the trade show such as the Whiskey Tasting reception and Pups & Suds Yappy Hour are always popular, and evening entertainment includes live music, local food and a lot of fun. Everyone is sure to enjoy the Cowboy Comedy Club featuring headliner Jim Gaffigan on Thursday.

Make plans to attend the 2022 Cattle Industry Convention & NCBA Trade Show in Houston. For more information and to register, click or tap here.

In response to COVID-19, CDC guidelines and recommendations that are in place will be followed. At this time, the use of masks is encouraged but not mandated in the state of Texas nor the City of Houston. Current COVID-19 services and resources for Houston can be found here.



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