Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Taco Bell Unveils Dairy-Based Beverage with Checkoff Support

Mon, 24 Jan 2022 08:52:06 CST

Taco Bell Unveils Dairy-Based Beverage with Checkoff Support Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support.

The chain released the Island Berry Freeze that uses a shelf-stable creamer created by dairy checkoff scientists. It is Taco Bell’s third beverage launch featuring the dairy creamer, beginning with the Pineapple Whip Freeze in May of 2020 and the Mountain Dew® Baja Blast® Colada Freeze last May.

The Island Berry Freeze features a bit of a twist from its predecessors with a creamer infused with a tropical flavor. This Freeze, offered in blue raspberry or wild strawberry flavors, is available at participating U.S. Taco Bell restaurants through March 12.

“After the initial success of the Pineapple Whip, it just made sense to build off of that momentum and continue offering beverages that bring a lot of excitement to Taco Bell’s lineup,” Mike Ciresi, a Dairy Management Inc. (DMI) senior dairy scientist who works with Taco Bell, said. “Taco Bell is all about bold, exciting flavors, especially with its beverages, and believes the Island Berry Freeze has a flavor that pops and will hit the mark with consumers.”

Another popular Taco Bell item - the Grilled Cheese Burrito - is back on the menu. The burrito features a blend of mozzarella, cheddar and pepper jack cheeses in addition to reduced-fat sour cream, seasoned beef, rice, crunchy red strips and chipotle sauce. A layer of cheese is then grilled around the tortilla to offer a special experience for cheese lovers.

The burrito launched in the summer of 2020 and re-entered Taco Bell’s menu last fall with a double steak option. This time, the original version is back for a limited time, which Ciresi expects will be a hit with consumers.

“The Grilled Cheese Burrito continues to do so well,” Ciresi said. “I am excited it’s back on the menu, and I’m sure Taco Bell fans are as well.”

Heather Mottershaw, vice president of pipeline innovation and product development for Taco Bell, reiterated how popular these dairy-centric items are with customers.

“We understand how much dairy enhances our menu in terms of innovation and flavor and it’s supported by the response we get from our customers,” Mottershaw said. “We’re grateful to have checkoff scientists working side-by-side with our team to continue pushing the envelope with items featuring dairy.”

While sales results of products created with checkoff support are proprietary, Emily Bourdet, vice president of global innovation partnerships for DMI, said the results of all checkoff partners, including at Taco Bell, are making a difference. She said there have been 2 billion pounds of milk equivalent growth overall since the start of the partnerships work, and each partner averages about 3 percent annual growth in dairy volume.

“In Taco Bell’s case, it’s the innovation that leads to success,” Bourdet said. “From the beginning of the partnership to today, our on-site scientists at Taco Bell have changed the game for how to incorporate dairy and creating excitement for Taco Bell fans.”



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. May 20, 2022  Fri, 20 May 2022 17:13:29 CDT
  • May 20, 2022, Market Wrap-Up with Justin Lewis  Fri, 20 May 2022 17:13:02 CDT
  • Growth Energy, EPA Reach Settlement on Deadline for Issuing 2023 RVO   Fri, 20 May 2022 12:40:37 CDT
  • Dr. Tom Coon Says they are at 98% for fundraising On New Frontiers Building at OSU  Fri, 20 May 2022 12:43:05 CDT
  • NFU Hails Approval of the Meat and Poultry Special Investigator Act by the House Ag Committee  Fri, 20 May 2022 11:17:19 CDT
  • New Southern Plains Perspective Blog Post Warns Drought Conditions May Worsen for Southern Plains  Fri, 20 May 2022 08:45:08 CDT
  • Lance Zimmerman with Cattlefax Offers Cow Calf Producers Strategies for Success  Fri, 20 May 2022 08:44:14 CDT
  • TSRCA and PACO Feedyard teamed up to inspect thousands of cattle  Fri, 20 May 2022 07:51:50 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.