Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Agricultural News


From the 2015 Cattle Industry Convention- Ron Hays Talks Beef's Food Community with Polly Ruhland

Fri, 06 Feb 2015 14:37:07 CST

From the 2015 Cattle Industry Convention- Ron Hays Talks Beef's Food Community with Polly Ruhland Polly Ruhland is the Chief Executive Director of the Cattlemen's Beef Board, the body responsible for collecting and disseminating the dollar a head beef checkoff. At the 2015 Cattle Industry Convention in San Antonio, Radio Oklahoma Ag Network Director Ron Hays sat down with Ruhland to discuss current projects that the CBB and the Beef Promotion Operating Committee have funded and are overseeing.


The Beef Checkoff was charged to work in three areas in an effort to improve beef demand for cattle producers- Research, Education and Marketing- or Advertising. In the early years of the checkoff- it was best known as the group that had developed the "Beef, It's Whats for Dinner" advertising campaign seen on TV, heard on radio and read in magazines. The use of checkoff funds for advertising have been redirected over the last couple of years- and beef producers have decided that the available dollars for advertising would go into digital media. That change of strategy has now been implemented- and Ruhland says the early results continue to be amazing. She believes that beef producers are now having a dialogue with consumers through social media- and that especially in the case of the Millennial generation, this strategy is being embraced and enjoyed.


You can hear Ruhland explain this digital direction- and what the checkoff is also doing in the research and education areas as well- simply click on the LISTEN BAR below.



   
   

 

At the Cattle Industry Convention- Ron Hays and Polly Ruhland talk about Beef Checkoff efforts
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Atop the RON Rural Soapbox - Former Secretary John Block  Sun, 27 Nov 2022 15:08:55 CST
  • Drought Monitor Thanksgiving Week Little Changed from Week Earlier Across Oklahoma  Sat, 26 Nov 2022 17:38:39 CST
  • 29th Annual Tulsa Farm Show Coming December 8-10, 2022  Sat, 26 Nov 2022 10:06:07 CST
  • Pheasant Season Kicks Off December First- Oklahoma Pheasant Population Similar to Recent Years  Sat, 26 Nov 2022 09:58:54 CST
  • Pheasant Season Kicks Off December First- Pheasant Population Similar to Recent Years  Sat, 26 Nov 2022 09:28:30 CST
  • Friday Preopening Market Update with Dave Lanning  Fri, 25 Nov 2022 07:47:22 CST
  • NCBA and PLC Call ESA Listing Plan of Lesser Prairie Chicken Punitive for Cattle Producers in Southern Plains  Wed, 23 Nov 2022 14:51:06 CST
  • Wednesday Preopening Market Update with Dave Lanning  Wed, 23 Nov 2022 07:24:13 CST

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.