Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Beef Buzz News


Jennifer Nealson Working to Increase Effectiveness of Beef Checkoff Dollars

Wed, 03 Aug 2022 05:29:25 CDT

Jennifer Nealson Working to Increase Effectiveness of Beef Checkoff Dollars Senior Farm and Ranch Broadcaster, Ron Hays, is back with National Cattlemen’s Beef Association’s Senior Vice President of Global Marketing & Research, Jennifer Nealson, talking about her desire to work with the states and get the optimum performance out of Beef Checkoff dollars benefitting both producers and consumers.

Nealson is responsible for how each dollar at Beef Checkoff is invested that is contracted through the NCBA. A priority of hers, she says, is making sure those dollars are invested in the most effective way possible.

Looking at the money flow of the Beef Checkoff dollar, Nealson said 50 cents of that dollar goes to the Cattlemen’s Beef Board, then through a committee process, and it is given to contractors of the Beef Checkoff for different projects. NCBA, she added, is one of those contractors.

The other 50 cents, Nealson said, goes to state beef councils.

“What we are doing and have always done, but are doing even more, is looking at the impact that we can have as a national contractor and a national marketing arm of the Beef Checkoff along with states being those organizations that are local and combining our power so that we can have more impact with each of those checkoff dollars.”

Over the last 6 months or so, Nealson said they have been working hard from a leadership standpoint between the state councils and NCBA on the checkoff side to come together and establish a three-year strategy to focus on driving beef demand.

Secondly, Nealson said they will be deciding how to execute that strategy for the fiscal year of 2023, which will start October 1st.

“This model of NCBA as a national marketing arm with these states is just like field organizations that are really helping to extend and they understand their local markets and what their needs are in this whole way in which we can work together and understand each other more and we can understand the product more which will allow us to not only manage our stakeholders but to get to those consumers in a way that maybe we haven’t been able to do in the last couple of years,” Nealson said.

Consumers want to understand how to purchase and prepare beef in ways to make it go further, Nealson said, so the Beef Checkoff has spent time sharing “how-to’s” online for developing recipes.

“We have just done a shoot about three weeks ago all on value and versatility because we don’t want people to stop buying beef because the price is high,” Nealson said. “In fact, we recognize the willingness of customers to pay for a protein- beef, it’s the highest at somewhere over $9.50, so we know that we are being able to retain the interest of the market at these prices and we want to continue to motivate and inspire people because of beef’s great taste and at the same time, give them other alternatives so the frequency doesn’t go down. We want them to eat beef more than one time weekly.”


Click the LISTEN BAR below to hear Ron Hays and Jennifer Nealson talking about Beef Checkoff’s goals going forward to get the most out of Beef Checkoff dollars.

The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network and is a regular audio feature found on this website as well. Click on the LISTEN BAR below for today’s show and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.


   



   

Ron Hays Beef Buzzes with Jennifer Nealson on Beef Checkoff efforts
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 

Beef News

  • Factors to Consider When Planning for Drought with Dr. Laura Goodman  Wed, 10 Aug 2022 10:14:29 CDT
  • OSU's Dr. Laura Goodman Provides Strategy for Optimizing Forage Growth in Dry Conditions  Tue, 09 Aug 2022 09:07:33 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was Focus of NCBA Summer Business Meeting in Reno  Mon, 08 Aug 2022 09:33:22 CDT
  • OCA's Michael Kelsey says 2023 Farm Bill was the Main Focus of NCBA Summer Business Meeting in  Mon, 08 Aug 2022 09:29:58 CDT
  • OCA's Michael Kelsey Talks Key Policy After OCA Convention   Fri, 05 Aug 2022 09:20:39 CDT
  • Upcoming OCA Ranch Rodeo to Support Children's Miracle Network   Thu, 04 Aug 2022 08:10:14 CDT
  • Tyler Cozzins says Inflation Environment May Be a Headwind for Beef Demand in the Future  Wed, 03 Aug 2022 08:00:35 CDT
  • Jennifer Nealson Working to Increase Effectiveness of Beef Checkoff Dollars   Wed, 03 Aug 2022 05:29:27 CDT
  • Beef Checkoff Focusses on Increasing Brand Awareness for Beef in Second Half of 2022  Mon, 01 Aug 2022 09:58:29 CDT
  • NCBA's Allison Rivera Shares Cattle Industry Priority List for 2023 Farm Bill   Fri, 29 Jul 2022 09:23:34 CDT
  • Reauthorization of LMR Remains a Top Priority for NCBA  Thu, 28 Jul 2022 16:59:28 CDT
  • NCBA Emphasizes Importance of Risk Management for Producers in 2023 Farm Bill  Wed, 27 Jul 2022 10:01:49 CDT
  • Light Weight Placements a Prominent Part of Latest Cattle on Feed Report  Tue, 26 Jul 2022 09:30:44 CDT
  • OSU's Derrell Peel says Tighter Cattle Numbers Going Forward are Inevitable at This Point  Mon, 25 Jul 2022 09:09:47 CDT
  • As Supplies Tighten, Lance Zimmerman sees Beef Cattle Supply Chain Increasing to Some Degree in the Next Year  Fri, 22 Jul 2022 08:07:07 CDT
  • Lance Zimmerman Projects Drought will Influence Cow Numbers into Next Year  Thu, 21 Jul 2022 11:44:58 CDT
  • Research from CSU and AHA will Allow Cattle Producers using Hereford Genetics the Opportunity to be More Sustainable   Wed, 20 Jul 2022 09:26:24 CDT
  • Colorado State University and American Hereford Association Working Together to Ensure Sustainable Food Supply  Tue, 19 Jul 2022 14:02:05 CDT
  • Preserving the Foundation of the Ranching Enterprise Through Culling with OSU's Dave Lalman  Mon, 18 Jul 2022 10:53:21 CDT
  • OCA's Michael Kelsey says Congressional Forums Hosted at Upcoming Convention will Showcase Critical Issues  Fri, 15 Jul 2022 09:55:04 CDT
  • Exceptional Educational Opportunities Planned for 2022 OCA Convention and Trade Show  Thu, 14 Jul 2022 09:35:37 CDT
  • Dr. Glenn Tonsor Projects a $300 Swing from Losses to Gains for Remainder of 2022 for Feedlots   Wed, 13 Jul 2022 11:12:12 CDT
  • NCBA Focuses on More Opportunities for Trade Agreements in Beef Export Market  Tue, 12 Jul 2022 10:08:58 CDT
  • NCBA's Kent Bacus says the Loss of Prime Minister Abe is a Great Loss for the World  Mon, 11 Jul 2022 12:15:05 CDT
  • Many Moving Parts Will Influence Beef Demand for Remainder of 2022  Thu, 07 Jul 2022 09:07:18 CDT
  • Derrell Peel Foresees a Decrease in Beef Production for Remainder of 2022  Wed, 06 Jul 2022 19:36:25 CDT
  • Cattlemen's Congress Reaching Out to Commercial Cattlemen in Year Three- and International Guests as Well  Tue, 05 Jul 2022 11:14:19 CDT
  • Born Out of the Pandemic- Cattlemen's Congress Getting Ready for Year Three  Fri, 01 Jul 2022 10:26:41 CDT
  • Telling the Story of Animal Agriculture with Hannah Thompson Weeman  Thu, 30 Jun 2022 09:16:53 CDT
  • NCBA's Ethan Lane says the Price Discovery and Transparency Act Passing Committee was the Easy Part  Wed, 29 Jun 2022 11:25:56 CDT
  • Katelyn McCullock with LMIC says Interesting Summer Ahead from a Meat Case Perspective  Tue, 28 Jun 2022 09:38:57 CDT
  • Ag Groups Argue About Harm to Animal Ag by California's Prop 12  Mon, 27 Jun 2022 11:31:46 CDT
  • NCBA's Ethan Lane Voices Concerns with the Cattle Price Discovery and Transparency Act of 2022  Fri, 24 Jun 2022 08:57:35 CDT
  • Cattle Price Discovery and Transparency Act of 2022 Passes with Objections  Thu, 23 Jun 2022 13:14:46 CDT
  • Notable Increase in the Cost of Gain in Feedlots for 2022 says Dr. Glynn Tonsor  Wed, 22 Jun 2022 16:13:24 CDT

  •  

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.