Secretary Sonny Perdue Challenges FFA Members to be the Source of Truth for Skeptical ConsumersThu, 26 Oct 2017 05:57:58 CDT
On Wednesday, Secretary Sonny Perdue arrived in Indianapolis, Ind., for the 90th National FFA Convention. He had several stops throughout his day: presenting a workshop, interacting with FFA members and providing remarks at the opening session.
Perdue wholeheartedly embraced the convention's theme "I Can. We Will." in his message to FFA members. His speech was forward-thinking, focusing on the impact that FFA members can make across the country, just by sharing their stories. "As young agriculture leaders, you have the opportunity to grow and develop as truthful and bold communicators," Perdue said. "You will be the source of truth for skeptical consumers."
FFA members today have the opportunity to share the story of agriculture like no other generation has had before, Perdue noted. His advice to FFA members on how to share their stories: Be confident, knowledgeable, truthful, and most importantly, kind. Making a positive connection with the consumer can only improve their attitude toward agriculture and the industry that provides their fiber, fuel, and food.
Perdue closed his speech with a challenge to FFA members: "We need you to be the generation that learns, leads, inspires, feeds and shares the story of agriculture with the ever-growing population."
Click on the LISTEN BAR below to hear the Secretary's address on Wednesday evening at the 2017 National FFA Convention.
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