Oklahoma's Latest Farm

And Ranch News

Monday, April 1, 2024

Day of Severe Weather in Parts of Oklahoma- Stay Vigilant!

Howdy Neighbors!

Here is Your Daily Oklahoma Farm and Ranch News Update: 


  • Terry Stuart Forst Named 2024 Agriculture Hall of Fame Inductee

  • From the Big House to the New House- Which Now Has a Name- OG&E Coliseum

  • OSU’s Dr. Rodney Holcomb Discusses Using 3D Eye Tracking Technology to Advance Retail Marketing

  • More HPAI Found in Dairy- USDA, FDA and CDC Offer Update

  • Severe Storm Potential in the Forecast for Monday

  • NCBA’s Tanner Beymer Believes OFF Act Would Harm US Beef Industry

  • Robotics Industry to hit $218 Billion in 2030; Will Help Ag Sector Tackle Climate Change and Labor Shortages

  • Ag Leadership of Oklahoma Hosting Blessings From the Field April 10th

Terry Stuart Forst Named 2024 Agriculture Hall of Fame Inductee

Terry Stuart Forst, a fifth generation Oklahoman who owns and manages the state’s oldest and most continuous family-operated ranch, has been named the 2024 recipient of Governor Stitt’s Outstanding Achievement in Agriculture Award. Forst is the 27th inductee into the Oklahoma Agriculture Hall of Fame and becomes the first woman to earn the state’s most prestigious agricultural honor.

“I have a tremendous amount of respect for Terry Stuart Forst as a rancher, a leader and an Oklahoman,” said Sec. of Agriculture Blayne Arthur. “Having had the chance to visit her operation and watch Terry and her family work side-by-side to build and continue the success of their business, I know first-hand how deserving she is of this award. Terry is incredibly accomplished and has already received several accolades, so it’s very fitting that she is the latest inductee into the Oklahoma Agriculture Hall of Fame.”

Forst’s leadership of the 7S Stuart Ranch has left a profound impact on the agriculture industry in Oklahoma. The 45,000-acre cattle and horse operation represents a model of best management practices and has become one of the most elite ranches in the Southwest.

Forst strives to improve all facets of her ranch while maintaining practices designed to conserve resources and shares learned experiences with the community. Forst continually devotes her talent and time by consulting on beef production methods and volunteering her own assets for workshops and demonstrations.

Click here to read more about Terry Stuart Forst being the next Agriculture Hall of Fame inductee.

Sponsor Spotlight

Midwest Farm Shows is proud to produce the two best Farm Shows in the State of Oklahoma annually- the Tulsa Farm Show each December and the Oklahoma City Farm Show each April. 


THIS WEEK- the Oklahoma's premier spring agricultural and ranching event with returns to the OKC Fairgrounds April 4-5-6, 2024.


THERE ARE STILL A FEW BOOTH SPACES LEFT- contact the Midwest Farm Show Office at 507-437-7969 and book space at the 2024 Oklahoma City Farm Show.  To learn more about the Oklahoma City Farm Show, click here


From the Big House to the New House- Which Now Has a Name- OG&E Coliseum

The official name of the arena that will turn sixty years old next year on the OKC Fairgrounds is the Jim Norick Arena- but most folks out across Oklahoma know it as the Big House. It has housed hundreds of horse shows, events annually at the State Fair, high school basketball and wrestling and of course, livestock events. For the past twenty years, it has been a key part of the “world’s largest livestock show” otherwise known as the Oklahoma Youth Expo. And it has been the main show arena for what was become the largest Purebred Beed Cattle Show in the US- Cattlemen’s Congress.

But it’s time will soon be done. The shows will continue here in 2024 and likely in the first few months of 2025 before the New House (what OYE’s Tyler Norvell called it when we talked about the transition back during the 2024 Cattlemen’s Congress) takes its place.

There will almost certainly be one more Cattlemen’s Congress in the Norick Arena and very likely one more OYE- but then it’s hello New House- which was given a name this past week. For the first ten years of it’s use starting later in 2025- the Maps 4 Arena at the OKC Fairgrounds will be known as the OG&E Coliseum.

Read more about the construction of the new OG&E Coliseum at the OKC Fairgrounds- due to be finished in April 2025.

OSU’s Dr. Rodney Holcomb Discusses Using 3D Eye Tracking Technology to Advance Retail Marketing Efforts

After the Farm Bureau Target training in Columbus, Ohio, Oklahoma Farm Reporter Maci Carter recently had the chance to talk with Dr. Rodney Holcomb, an Oklahoma State University professor of Agricultural Economics. Holcomb discussed the research he has conducted using 3D eye-tracking technology with his graduate student, Nicholas Scribner.

“When it comes to any kind of food marketing, whether it is national, or regional or local, it really comes down to the concepts of supply and demand, and if there is no demand, supply is irrelevant,” Holcomb said. “No matter what you as a small producer may be growing, you really need to figure out what does the consumer want, what catches the consumers attention, and what makes them buy your product versus somebody else’s product.”

Using the Cowboy Meats Retail Store within OSU’s Food and Agricultural Products Center as an example, Holcomb said they looked into expansion by marketing more products on and off campus. The first step in this process, Holcomb said, is finding ways to set the product apart from others.

Cowboy Meats is an OSU product, so Holcomb said consumers are purchasing these products because of that marketing piece. Just as the target audience of Cowboy Meats is OSU supporters, Holcomb said for any product, it is critical to identify that target audience so the marketing can appeal to them.

Click here to read more about OSU research surrounding advancing retail marketing.
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For our farmers who have either- always have had cotton on their farms- or those who have more recently have added the fiber crop to their operations- we have a daily report heard on several of our Radio Stations- It's Called Cotton Talk!

Click on the Button below to listen to our most recent report
Click here for our Latest Cotton Talk- Hosted by KC Sheperd

The latest news from the Oklahoma State Capitol is available daily on the Radio Oklahoma News Network.

Click on the blue button to hear News Director Ken Johnson's report.

Click here for the latest report from the State Capitol on RON

More HPAI Found in Dairy- USDA, FDA and CDC Offer Update

A week ago- the agencies confirmed the detection of highly pathogenic avian influenza (HPAI) in two dairy herds in Texas and two dairy herds in Kansas that had cattle exhibiting these symptoms.  

USDA’s National Veterinary Services Laboratories (NVSL) has now also confirmed the presence of HPAI in a Michigan dairy herd that had recently received cows from Texas. Presumptive positive test results have also been received for additional herds in New Mexico, Idaho, and Texas; USDA will share updates if those tests are confirmed positive by NVSL. Federal and state agencies continue to conduct additional testing in swabs from sick animals and in unpasteurized clinical milk samples from sick animals, as well as viral genome sequencing, to assess whether HPAI or another unrelated illness may be underlying any symptoms.

The NVSL has also confirmed that the strain of the virus found in Michigan is very similar to the strain confirmed in Texas and Kansas that appears to have been introduced by wild birds (H5N1, Eurasian lineage goose/Guangdong clade Initial testing has not found changes to the virus that would make it more transmissible to humans. While cases among humans in direct contact with infected animals are possible, this indicates that the current risk to the public remains low.

Spread of symptoms among the Michigan herd also indicates that HPAI transmission between cattle cannot be ruled out; USDA and partners continue to monitor this closely and have advised veterinarians and producers to practice good biosecurity, test animals before necessary movements, minimize animal movements, and isolate sick cattle from the herd. Among the dairies whose herds are exhibiting symptoms, the affected animals have recovered after isolation with little to no associated mortality reported.

Click here for the latest from USDA, FDA and CDC on HPAI in Dairy Animals

We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-

if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
Listen to our Monday morning farm and ranch news with KC Sheperd
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Sponsor Spotlight

The Oklahoma Cattlemen's Association is the trusted voice of the Oklahoma Cattle Industry. With headquarters in Oklahoma City, the OCA has a regular presence at the State Capitol to protect and defend the interests of cattlemen and cattlewomen.

Their Vision Statement explains the highest priority of the organization- "Leadership that serves, strengthens and advocates for the Oklahoma cattle industry."

To learn more about the OCA and how you can be a part of this forward-looking group of cattle producers, click here for their website. For more information- call 405-235-4391.

Severe Storm Potential in the Forecast for Monday

With Temperatures warming up across the state and spring-like conditions, that always means a possibility of severe weather in Oklahoma. According to State Climatologist Gary McManus, storms on this April first could be a possibility: “Looks like we’ll see a classic springtime setup for Oklahoma, with a front and dryline, moisture return from the Gulf, and then it’s shake, rattle, and roll.”

Early this morning- Jed Castles with News9 in Oklahoma City confirms that the setup talked about by McManus before the Easter weekend began is still on track and is developing early this morning. There are already some rain showers happening out in western Oklahoma- with Gulf moisture flowing up into the state- and add to that a significant storm system out in the southwest heading straight at us- rain and hail chances jump higher by the afternoon into the early evening hours.

The graphic above says tomorrow but that was released last last night so it is all about Monday.

Check in with the weather provider of your choice as the day unfolds- this system looks like it could potent. And the cold front will drop our temps 20 to 30 degrees by overnight into Tuesday- northwestern Oklahoma could flirt with freezing temps by Tuesday and Wednesday mornings.

NCBA’s Tanner Beymer Believes OFF Act Would Harm US Beef Industry

I am back talking with the Senior Director of Government Affairs at the National Cattlemen’s Beef Association, Tanner Beymer about the OFF Act, Farm Bill, changes to the Packers and Stockyards Act, and more.

“That OFF Act is something that just keeps getting introduced like a bad penny,” Beymer said. “Luckily for us, it has never been seriously considered for independent floor action in either the House or the Senate. It is usually an amendment to a Farm Bill.”

Beymer said he does not expect to see a Farm Bill for the remainder of this Congress. In fact, Beymer added he believes it will be 2025 before a completed Farm Bill is seen.

“At the time that happens, there is going to be floor action, and this (OFF Act) will be an amendment to the Farm Bill,” Beymer said. “We are going to have to work closely as all of agriculture to make sure we are pushing back against these false narratives about commodity checkoff programs so we can keep these harmful amendments at bay.”

One piece of the OFF Act is the prohibition of any lobbying ties to groups that may be associated with the Beef Checkoff.

“That is very transparently aimed at NCBA, since we do have the policy and federation divisions and that big firewall between them to make sure there is no co-mingling of funds and resources,” Beymer said. “We are not the only organization in agriculture that is structured like that. It is very narrow and short-sided because that would also apply to subcontractors as well.”

Click here to read more about Tanner Beymer's concerns with legislation and their impact on the beef industry.

Robotics Industry to hit $218 billion in 2030; Will Help Agri Sector Tackle Climate Change and Labor Shortages

The global agriculture sector faces various challenges, including the impacts of climate change and labor shortages. Robotics can help agriculture companies tackle these challenges by automating machines and supporting vertical farming. Against this backdrop, the robotics industry is set to grow at a compound annual growth rate (CAGR) of 17% from $63 billion in 2022 to to $218 billion in 2030, forecasts GlobalData, a leading data and analytics company.

GlobalData’s latest Thematic Intelligence report, “Robotics in Agriculture,” reveals how robotics is helping to achieve precision agriculture and support workers in a new agricultural revolution. Precision agriculture involves using agrochemicals in a prescriptive manner to minimize waste and pollution. It is particularly important given the simultaneous issues of increased demand for food and rising labor and agricultural input prices.

Holly Anness-Bradshaw, Associate Thematic Intelligence Analyst at GlobalData, comments: “Robots can carry out the strenuous and monotonous tasks that lead to injuries and fatigue. The agriculture industry is investing and innovating in many parts of the robotics industry, including drones, field robots, and robotics intelligence. Robots can be found on vineyards, with Burro’s robots helping workers carry up to 500 pounds of crops around fields and back to sorting houses.”

The future of agriculture will be underpinned by robots that augment the industry’s workforce. Robots will assist workers in the agriculture sector, not replace them.

Read more about how Robotics will be a part of the ag scene over the next 5 to 10 years

ALO- the Alumni of Oklahoma Ag Leadership Program Holding Blessings From the Field Event April 10th

Alumni of the Oklahoma Ag Leadership Program are hosting a special event this month to spotlight many of the products produced in Oklahoma- grown by our state's farmers and ranchers. Here's details from ALO President Maggie Adcock:

Agricultural Leadership of Oklahoma (ALO) is a nonprofit that is hosting our annual Blessings from the Field at the Capitol View Event Center in Oklahoma City on April 10, 2024 5:30 – 8 PM. We have an extraordinary chef, Aaron Ware, lined up for the evening as well as live music from Carly Nash and plenty of Oklahoma silent auction items to claim!

Key Motivational Speaker Barry Hinson former OSU Associate Athletic Director and current OSU Name Image and Likeness (NIL) Director, will also be addressing the gathering. You don’t want to miss out on the fun supporting ALO and Oklahoma! 

Tickets are still available- click on the blue button below for more info and to buy your tickets!!!

Click here to read more about Blessings From the Field Coming April 10th
Let's Check The Markets!
OKC West is our Market Links Sponsor- they sell cattle three days a week- Cows on Mondays, Stockers on Tuesday and Feeders on Wednesday- Call 405-262-8800 to learn more.
Today's First Look:
Ron on RON Markets as heard on K101  
mornings with cash and futures reviewed- includes where the Cash Cattle market stands, the latest Feeder Cattle Markets Etc.
Hear Today's First Look

Wholesale Boxed Beef Prices were mixed- Choice Beef was down $1.64 and Select Beef was up $2.26 on Friday, 3/29/2024.

Click on the Button below for the latest report from USDA Market News

Boxed Beef Report

Oklahoma National Stockyards We currently have 2,848 head on the yards as of 9 PM. The sale will start at 8:00 am. We are expecting to start with 2,800 to 3,000. .

 According to USDA Market News on March 25th- Compared to the previous week: Feeder steers 3.00-6.00 lower. Feeder heifers 4.00-8.00 lower. Steers calves steady to 5.00 lower. Heifer calves steady to 2.00 lower. Demand moderate to good. Quality mostly average. it appears some of the grass buyers have pulled out of the market as some of the tight 7 weight steers and 6 weight heifers that would normally go to grass are selling sharply lower.

Click below for the complete closing report.

Oklahoma National Stockyards Market Report from 03/25/2024

Here's our regular feature that is a part of the Monday Daily Email- market commentary from Bob Rodenberger, a partner with Stockman Oklahoma Livestock Marketing.


Bob talks Fridays with our own KC Sheperd with his commentary and is posted on our website-click here for this past Friday's story featuring Rodenberger's comments.

Learn more about Stockman Oklahoma by clicking here.

Listen to KC Sheperd talk with Bob Rodenberger about the cattle markets from the past week
Our Daily Market Wrapup from the Radio Oklahoma Ag Network - analyzing the Futures Markets for that trading day- as reported by KC Sheperd.
Click to Listen to Our Weekday Wrap with KC
Slaughter Cattle Recap: 
The National Daily Slaughter Cattle Summary- as prepared by the USDA Market News
Read Report
TCFA Feedlot Recap:  
Finally, here is the Daily Volume and Price Summary from the Texas Cattle Feeders Association.
Read Report
Our Oklahoma Farm Report Team!!!!
Ron Hays, Senior Farm/Ranch Broadcaster and Editor
KC Sheperd, Farm Director and Editor

Dave Lanning, Markets and Production

Reagan Calk, Farm News and Email Editor

Pam Arterburn, Calendar and Template Manager

Podcasts From Oklahoma Farm Report and More

Two of our regular reports are also podcasts that you can subscribe to- Our daily Farm and Ranch News with KC Sheperdavailable here on the Apple Podcast Platform

The second is our daily Beef Buzz with Ron Haysavailable here on the Apple Podcast Platform

Periodically- we offer interviews on our Ag Perspectives Podcast series- this podcast is available here.

Ron has also has a series of podcasts from interviews with newsmakers at the Cattlemen's Congress- Click here or you can find them on your favorite Podcast platform- look for them by searching for Cattlemen's Congress Conversations.

We are making plans to jump back into regular installments of what has been called the Road to Rural Prosperity- a new name and fresh content is in the works- for now- click on the blue button below for one of our favorites that is a timeless classic.

Listen to Episode 86 with Ron Hays talking with one of the legends in the Beef Cattle Business- Bob Drake of Davis, Oklahoma
Listen to Ron
Beef Buzz
Blue Green Gazette
Market Links
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Our thanks to Midwest Farms Shows, P & K Equipment, Oklahoma Farm BureauOklahoma Ag Mediation ProgramGreat Plains KubotaStillwater Milling CompanyNational Livestock Credit CorporationOklahoma Beef CouncilOklahoma AgCredit, the Oklahoma Cattlemens Association, Invenergy Oklahoma and  KIS Futures for their support of our daily Farm News Update.

For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!

We also appreciate our Market Links Sponsor - OKC West Livestock! 

We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.

Head to Our Website OklahomaFarmReport.Com
God Bless!
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KC Sheperd
Farm Director
Radio Oklahoma Ag Network


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Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network

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