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Friday, May 24, 2024
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USMEF Conference Opens with Focus on Differentiation, Long-Term Investment |
Emphasizing the quality and consistency of U.S. red meat is the key to expanding the international customer base, according to the impressive lineup of opening day speakers on Wednesday at the U.S. Meat Export Federation (USMEF) Spring Conference in Kansas City. USMEF members from throughout the nation also learned about additional resources available to promote U.S. pork, beef and lamb in emerging markets through USDA’s new Regional Agricultural Promotion Program (RAPP).
USMEF Chair Randy Spronk, a pork and grain producer from Edgerton, Minn., welcomed attendees with a reminder of how critical free trade agreements (FTAs) have been in creating global opportunities for the U.S. red meat industry.
“Would we have found success in South Korea if U.S. beef was still tariffed at 40% and U.S. pork at 25%?” Spronk asked. “Would we have been able to develop Central and South America, or the Dominican Republic, into reliable destinations for U.S. red meat?”
While they are not full-blown FTAs, Spronk also praised the market access gains achieved in the U.S.-China Phase One Economic and Trade Agreement and the U.S.-Japan Agreement.
The USMEF Spring Conference continues through Friday, May 24. Thursday’s program will feature a panel discussion on consumer perceptions of red meat products, as well as meetings of USMEF’s sector-specific standing committees. Friday’s general session will focus on the organization’s efforts to build global demand for underutilized beef and pork cuts.
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Sponsor Spotlight
The vision of the Oklahoma Beef Council is to be a positive difference for Oklahoma's farming and ranching families and the greater beef community, and its mission is to enhance beef demand by strengthening consumer trust and exceeding consumer expectations.
To learn more, visit www.oklabeef.org. Also, don't forget to like its Facebook page at www.facebook.com/oklabeef for stories on Oklahoma's ranching families and great beef recipes.
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Podcasts From Oklahoma Farm Report and More | |
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Tim West
President/General Manager
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405-317-6361
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Mike Henderson
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405-615-4922
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KC Sheperd
Farm Director
Radio Oklahoma Ag Network
405-443-5717
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Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network
405.473.6144
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