Oklahoma's Latest Farm
And Ranch News
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Thursday, June 20, 2024
It's the Longest Day of the Year- Summer Solstice is 3:50 PM
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Selling Your Beef Direct to Consumer |
On today’s Cow-Calf Corner, Courtney Bir, Oklahoma State University Agricultural Economics, Extension Specialist Farm Management and Agricultural Finance Rodney Holcomb, Oklahoma State University Agricultural Economics, Extension Food Industry Economist talk about selling beef direct to consumer.
Facing tight margins, many producers may be considering marketing alternatives. One option that has increased in popularity since the COVID-19 pandemic is selling direct-to-consumers. When you sell directly to consumers, it’s a big change. You are no longer selling livestock (agricultural commodity), you are marketing beef (packaged food product). This may seem like a small difference but feeding out (or grazing longer) cattle for slaughter and selling beef to the end consumer adds complexities to your cow-calf or stocker operation. Plus, the end consumer may have certain expectations or preferences for the beef consumed by their family.
One of the first steps to considering direct-to-consumer beef sales is understanding the different types of meat inspection. Custom exempt may be the easiest option to start with. Under custom exempt processing, the animal is not processed under any form of inspection and cannot be sold as individual cuts. This meat can only be consumed by the buyer of the live animal and non-paying guests, which is why the packaging is marked “not for resale.” You are selling the live animal to the end consumer. You may have multiple buyers, for example- 4 different families each purchasing one quarter. You may even take the sold animal to the processor for the buyer.
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We invite you to listen to us on great radio stations across the region on the Radio Oklahoma Ag Network weekdays-
if you missed this morning's Farm News - or you are in an area where you can't hear it- click below for this morning's Farm news from Ron Hays and KC Sheperd on RON.
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Sponsor Spotlight
Dating back to 1891, Stillwater Milling Company has been supplying ranchers with the highest quality feeds made from the highest quality ingredients. Their full line of A & M Feeds can be delivered direct to your farm, found at their Agri-Center stores in Stillwater, Davis, Claremore and Perry or at more than 125 dealers in Oklahoma, Arkansas, Kansas and Texas. We appreciate Stillwater Milling Company’s long time support of the Radio Oklahoma Ag Network and we encourage you to click here to learn more about their products and services.
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Podcasts From Oklahoma Farm Report and More | |
Two of our regular reports are also podcasts that you can subscribe to- Our daily Farm and Ranch News with KC Sheperd- available here on the Apple Podcast Platform
The second is our daily Beef Buzz with Ron Hays- available here on the Apple Podcast Platform
Periodically- we offer interviews on our Ag Perspectives Podcast series- this podcast is available here.
Ron has also has a series of podcasts from interviews with newsmakers at the Cattlemen's Congress- Click here or you can find them on your favorite Podcast platform- look for them by searching for Cattlemen's Congress Conversations.
We are making plans to jump back into regular installments of what has been called the Road to Rural Prosperity- a new name and fresh content is in the works- for now- click on the blue button below for one of our favorites that is a timeless classic.
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Our thanks to Midwest Farms Shows, P & K Equipment, Oklahoma Farm Bureau, Oklahoma Ag Mediation Program, Great Plains Kubota, Stillwater Milling Company, National Livestock Credit Corporation, Oklahoma Beef Council, Oklahoma AgCredit, the Oklahoma Cattlemens Association, Invenergy Oklahoma and KIS Futures for their support of our daily Farm News Update.
For your convenience, we have our sponsors' websites linked here- just click on their name to jump to their website- check their sites out and let these folks know you appreciate the support of this daily email, as their sponsorship helps us keep this arriving in your inbox on a regular basis- at NO Charge!
We also appreciate our Market Links Sponsor - OKC West Livestock!
We invite you to check out our website at the link below too that includes an archive of these daily emails, audio reports and top farm news story links from around the globe.
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God Bless!
Reach Out To Us:
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Tim West
President/General Manager
Rural Oklahoma Networks
405-317-6361
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Mike Henderson
Director of Sales
405-615-4922
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KC Sheperd
Farm Director
Radio Oklahoma Ag Network
405-443-5717
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Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network
405.473.6144
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