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Angus Breeder John Pfeiffer Believes Commodity Cattle are “Fast Disappearing” |
John H. Pfeiffer Jr., a fourth-generation Oklahoma farmer and rancher, has been awarded the 2025 recipient of Governor Stitt’s Outstanding Achievement in Agriculture Award and is the 28th inductee into the Oklahoma Agriculture Hall of Fame. Senior Farm and Ranch Broadcaster Ron Hays caught up with Pfeiffer to hear his story, which was featured in Tuesday’s BeefBuzz. Yesterday, they discussed the time Pfeiffer spent serving on the American Angus Association’s Board of Directors. Today, the heart of the topic is Pfeiffer’s vision for the future of the cattle industry.
Together with his wife, Gaye, Pfeiffer owns and operates Pfeiffer Angus Farms, a purebred Angus cattle operation. Their participation in a 1981 CAB workshop shifted their focus from show-based to performance-based breeding, with Pfeiffer leading advancements in technology like in vitro fertilization and embryo transfer. He is also a former president of the American Angus Association.
Pfeiffer’s vision for the future of the cattle industry is to move further from commodity cattle. He explained, “I think the next step is – and we are beginning to see it already – we’re not going to have just regular commodity products anymore, we’re going to have specialized beef products, like Certified Angus Beef.”
He added that this is already being done in the soybean industry and will soon be seen in wheat production. “If you want to play in agriculture, and you want to be profitable, you are going to have to do some of these other things,” he said. “I think the days of commodity beef and commodity crops are fast disappearing – if you are going to be profitable.”
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| Podcasts From Oklahoma Farm Report and More | |
Two of our regular reports are also podcasts that you can subscribe to- Our daily Farm and Ranch News with KC Sheperd- available here on the Apple Podcast Platform
The second is our daily Beef Buzz with Ron Hays- available here on the Apple Podcast Platform
Periodically- we offer interviews on our Ag Perspectives Podcast series- this podcast is available here.
Ron has also has a series of podcasts from interviews with newsmakers at the Cattlemen's Congress- Click here or you can find them on your favorite Podcast platform- look for them by searching for Cattlemen's Congress Conversations.
We are making plans to jump back into regular installments of what has been called the Road to Rural Prosperity- a new name and fresh content is in the works- for now- click on the blue button below for one of our favorites that is a timeless classic.
The link below is one of our most recent podcasts- Ron spotlighting the Life and Times of John Pfeiffer, Jr, the latest Oklahoma Ag Hall of Fame Inductee.
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God Bless!
Reach Out To Us:
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Tim West
President/General Manager
Rural Oklahoma Networks
405-317-6361
***************
Mike Henderson
Executive Director of
Hilliary Media Group
405-615-4922
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KC Sheperd
Farm Director
Radio Oklahoma Ag Network
405-443-5717
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Ron Hays
Senior Farm/Ranch Broadcaster
Radio Oklahoma Ag Network
405.473.6144
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