Agricultural News
China- Land of Opportunity for US Beef Sales
Thu, 21 Jan 2010 9:23:30 CST
There is no question that China's beef sector is attracting the interest of investors and world beef exporters. After decades of low prices, Chinese live cattle prices of roughly $1 per pound are higher than those of even the United States.
China's appetite for beef is growing at a long-term trend rate that is unparalleled by any other major consuming market. It is one reason that Oklahoma State University's Brad Morgan, department of animal science meat scientist, recently traveled not once, but twice to all-corners of China and talked to several purchasing groups regarding the usefulness, high quality and safety associated with the current U.S. beef offering.
"China's foodservice and restaurant sectors have expanded at a rate double than that of its already torrid GDP growth," Morgan said. "One can find a plethora of new beef-focused restaurants, ranging from hot pot and Korean barbecue restaurants to the golden arches of McDonalds in primary cities like Beijing and Shanghai, which have 18 million people each, as well as smaller secondary cities as well."
We sat down and talked with Dr. Morgan about these journeys into China- and he's our special guest here today and tomorrow on the Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
The picture above is of a Chinese cattle feedlot that was visited by Class 13 of the Oklahoma Ag Leadership Program in 2008.
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