Agricultural News
Animal Agriculture Must Push Back Against Anti Meat Message and Agenda in the US
Thu, 28 Jan 2010 7:36:21 CST
At the opening session of the Cattle Industry Convention and Trade Show, attendees heard from Lucinda Williams, current Chairman of the Cattlemen's Beef Board. The CBB is responsible for administering the beef checkoff.
Williams says that the beef industry faces huge challenges here in 201- and she believes that the three biggest challenges have a lot to do with one another.
Those three major challenges include the knowledge base of today's consumer(or lack of knowledge about agriculture), the vast Resources of our opponents and a Consumer Media very unfriendly to animal agriculture, as they help those opponents promote an anti meat and anti animal agriculture agenda.
Williams, who is a dairy producer from Massachusetts, says that consumers are now mostly three or more generations removed from the farm and ranch, and that we must invest resources to educate them about today's miracle of food production that is feeding the world.
She adds that opponents have vast resources because of many of those consumers giving money to groups that they think are using it to save a kitten when instead they are trying to eliminate animal agriculture in the US.
Click on the listen bar below to hear her remarks on this subject at the opening session of the Cattle Industry Convention here in San Antonio.
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