Agricultural News
Farmers, Ranchers and Hunters Pushing Back With the Yellow Fail Campaign
Tue, 09 Feb 2010 5:33:47 CST
Farmers and ranchers are up in arms over the announcement of a few days back from Wine maker Yellow Tail that they were giving $100,000 to the Humane Society of the US. People in animal agriculture consider the HSUS as an enemy to their way of life, taking Wayne Pacelle and several of his top executives in the well funded activist organization at their word that they want to eliminate animal agriculture in the United States.
When people give to the HSUS, they respond to pictures of kittens and puppies in bad situations. The thought is that the HSUS will use that money to help pets down at the grass roots level. However, financial records from HSUS show that only pennies of the millions of dollars given to the group every year go to local animal rescue efforts. Most of the money is use for lobbying and litigation against animal agriculture.
So, when Yellow Tail made the donation to HSUS, farmers and ranchers have been pushing back. They have organized a social media boycott, using YouTube, twitter and Facebook.
A Public Relations Professor at Kent State University offers a summary of what is going on from the PR point of view- click here for the Blog posting from Bill Sledzik.
Included in the Blog is a You Tube video from rancher Troy Hadrick of South Dakota- he takes a bottle of Yellow Tail, walks out in front of his Angus cattle in the snow- and explains he won't support a company that is strongly supporting a group like HSUS- then proceeds to pour the contents of the bottle out on the ground.
Other social media is being used in the campaign against Yellow Tail by farmers, ranchers and hunters. There is a Facebook page that has been set up called Yellow Fail- it has over 1,600 fans in a matter of a few days- and one Oklahoma ranch lady wrote on the "wall" of this page "nothing goes better with a juicy steak than wine- but it won't be Yellow Tail at my house." (If you have a Facebook account- you can search for the Yellow Fail page and become a "fan.")
The Facebook page administator writes about the reaction in the heartland about this gift to HSUS. "Yellow Tail Wines recently donated $100,000.00 to the Humane Society of the United States spurring an outrage among hunters, farmers and animal lovers that believe in proper animal welfare. Despite popular belief, the HSUS is NOT affiliated with your local humane society, but instead is the nations largest and most powerful lobbying organization that is working to end all animal agriculture and put an end to all hunting. We believe that no animal should suffur and support our local shelters and remind everyone to volunteer and donate to your local shelter and not the Humane Society of the United States!"
Yellow Tail is starting to respond to the criticism by saying they have directed the HSUS to only use their money for animal rescue. Animal Agriculture proponents are not satisfied- saying that just frees up other monies for HSUS to use in promoting their agenda against farming, ranching, hunting and fishing.
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