Agricultural News
The Taste of Beef- Still the Number One Reason Consumers Love Beef
Mon, 01 Mar 2010 17:55:26 CST
The Number One is still the Number One Thing when it comes to beef demand- and that is the driver of taste. So says the Executive Director of Market Research John Lundeen, who talked with us about the latest tracking information that the beef industry has about consumers in today's economic climate. With confidence in the economy rather shaky and unemployment numbers still very high in many parts of the United States, some consumers have backed away from beef purchases.
Lundeen contends that they still love the taste of beef- and that it is a matter of helping consumers find ways to include beef in their budget as well as to make sure they continue to feel good about the nutritional benefits of beef.
Lundeen explains some of the things that his research is telling the beef industry as they decide how to best spend beef checkoff dollars to reach consumers here in 2010. We learn more about this work on today's Beef Buzz.
The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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