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Agricultural News


At Home or On the Run- Beef for Dinner Website Shows Consumers Great Ways to Cook Beef

Tue, 02 Nov 2010 4:02:59 CDT

At Home or On the Run- Beef for Dinner Website Shows Consumers Great Ways to Cook Beef


The checkoff-funded BeefItsWhatsForDinner.com website remains the leading online destination for recipes dedicated to beef, shopping for and learning how to prepare beef. In the last Fiscal Year, the site had more than 495,000 total visits with more than 1.7 million page views. The checkoff's digital marketing manager, Meredith Stevens, says visitors to the site spend more than 3 ½ minutes per session, which means they're finding exactly what they need by way of recipes and cooking information and tips in order to have a great beef-eating experience.


On this edition of the Beef Buzz, we talk with Stevens about the website, including the development of a cellphone friendly mobile feature of the site so that consumers, whether sitting at home in front of their computer, or walking down the aisle at the supermarket, will have carefully tested beef recipes that she can prepare quickly and easily that night.


To jump over to this checkoff funded website, Beef, It's Whats for Dinner, Click Here.



The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   
   


Ron Hays Beef Buzzes with Meredith Stevens on reaching consumers with beef recipes on the digital superhighway.
right-click to download mp3

 

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