Agricultural News
US Meat Export Federation Reaching Korean Consumers with "To Trust" Campaign
Tue, 14 Dec 2010 5:06:02 CST
Last December, the U.S. Meat Export Federation (USMEF) launched a "To Trust" marketing campaign in South Korea to rebuild consumer confidence in U.S. beef. Through the support of the Beef Checkoff Program and the USDA Market Access Program (MAP), the campaign helped dispel much of the misinformation that had been spread about U.S. beef and provided consumers with assurance of the U.S. industry's commitment to beef safety.
The results have been outstanding, as this year's exports of U.S. beef to Korea have more than doubled over 2009, rising 125 percent in volume (through October, more than 90,000 metric tons) and 168 percent in value ($422.3 million).
We discuss these efforts and how they have evolved over the year on today's Beef Buzz with Greg Hanes, USMEF assistant vice president for international marketing.
Click here for a story that we did earlier this month on this "Trust" campaign, including a look at one of the Korean TV commercials selling US beef.
The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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