Agricultural News
ANCW President Elect Tammi Didlot Helping Implement Three Major Programs Aimed at Promoting Beef
Fri, 18 Mar 2011 7:17:52 CDT
The President Elect of the American National Cattlewomen, Tammi Didlot of Oklahoma, is a busy lady these days- and we caught up with her at the 2011 Oklahoma Youth Expo during the "This One's From the Girls" event put on by the Diamond Hats organization. Didlot is a member of that group, as well as a national officer of the ANCW. We talked with her about the three major programs that the Cattlewomen are working on here in 2011.
The 2011 National Beef Cook-Off program will incorporate changes recommended in the project evaluation audit, which were presented to the Joint Evaluation Committee during summer conference. Next year's program strategies will focus on a national home cook recipe contest, consumer and retail promotion activities, and an event marketing sponsorship at the Metropolitan Cooking & Entertaining Show in Washington, DC. The program will engage and interact with consumers to educate them on the benefits of beef, sample winning beef recipes, solicit feedback and demonstrate how easy it is to cook healthy beef meals.
The National Beef Ambassador program will continue to work with 20 youth across the country to inform consumers living in their region about beef and industry issues. Five of these young adults will be selected to represent the National Beef Ambassador team. They will educate consumers at six urban events in the Northeast, and be responsible for producing a video for both YouTube and the NBAP website. In addition, the Ambassadors actively engage in weekly online beef advocacy through blogging, tweeting and messaging on Facebook.
The newest of the national program efforts for the ANCW is a program they are calling "Telling the Beef Story." The program has trained 20 volunteer cattlewomen who will provide presentations to groups of non agricultural consumers. Those volunteer spokespersons will in turn train 10 additional cattlewomen to speak on behalf of the beef industry.
We have our six minute conversation with Tammi as a special on line version of the Beef Buzz. Click on the LISTEN BAR below to hear our entire visit.
The Beef Buzz is a regular feature heard on radio stations around the state on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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