Agricultural News
USMEF Begins Outreach Campaign with Mexican Supermarket Chains
Wed, 24 Aug 2011 14:08:01 CDT
Mexico continues to be the largest U.S. beef export customer and the U.S. Meat Export Federation has begun an outreach campaign of retail demand-building activities with regional supermarket chains in the northern region of Mexico. This campaign hopes to expand more of the U.S. beef industry even further into Mexico.
Many of the supermarket chains are of significant size so they make up a major part of the target market for U.S. beef. The chains participating in the program include: Casa Ley, 170 stores; Calimax, 72 stores; Santa Fe, 60 stores; and Super Del Norte, 34 stores. Chad Russell, USMEF Regional Director says the idea of the outreach campaign was to develop new potential customers in Mexico.
Russell also says the campaign will provide training and education to help develop and expand the supermarket chain meat departments, which will in turn increase their demand for U.S. beef. Through the first half of 2011, U.S. beef and beef variety meat exports to Mexico totaled nearly 280 million pounds valued at $475 million an increase of 8 percent in volume and 25 percent in value over the same period in 2010.
Click on the LISTEN bar below to hear more from Chad Russell on what USMEF is doing to ensure a growing demand for U.S. beef in Mexico.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the listen bar below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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