Agricultural News
OSU Food and Agricultural Products Center Hosting Advanced Social Media Training
Thu, 25 Aug 2011 17:21:42 CDT
Want to learn more about social media and how to take full advantage of social media sites?
Oklahoma State University's Robert M. Kerr Food & Agricultural Products Center is offering an Advanced Social Media Training on Sept. 15.
During the advanced training, participants will learn in-depth aspects of social media and how social media can benefit their businesses or organizations.
A recent study, titled The Social Habit II, found that more people are engaged in social media than not. Results of the study also indicate more than 52 percent of Americans have a profile on social media sites, such as Facebook or Twitter.
"Many companies are involved in social media networks, but taking the next step in advanced social media efforts is needed," said Mandy Gross, FAPC manager of communications services and co-chair of the workshop. "This training is designed to give step-by-step instructions and helpful information about using social media, so businesses do not have to stress about participating in the more advanced aspects of the online community."
Using social media, as a means of distribution and interaction, is a useful way for companies to market themselves in addition to what they are already doing, Gross said. Companies can reach new audiences through social media outlets, which in turn, can attract new customers.
Featured workshop presenters include Keith Auer, Head Country Food Products social media specialist; Brooke Clay, Koch Communications travel blogger and e-community manager; Jan Laub, Granny's Good Ol' Fashion Bacon Drippings; and Megan Horton, OSU manager of web and social initiatives.
Topics covered during the training include Facebook, Twitter, YouTube, LinkedIn, blogging, QR Codes and monitoring social media efforts.
"This workshop will teach advanced skills needed to effectively engage in the online social community," said Andrea Graves, FAPC business planning and marketing specialist and co-chair of the workshop. "Food manufacturers will learn how they can use this growing avenue to broaden their marketing efforts."
Registration deadline for the Advanced Social Media Training is Sept. 9. Cost is $100 per training. The training is limited to the first 25 participants.
To register, contact Karen Smith by calling 405-744-6277 or emailing karenl.smith@okstate.edu.
Click here to view the full agenda for the Sept. 15 training.
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