Agricultural News
Branded Beef Programs Changing the Industry Business
Tue, 06 Sep 2011 16:16:25 CDT
Oklahoma seedstock producer, John Pfieffer, talks about the impact that branded beef programs have had on his business and the beef industry as a whole in a recent video released by Certified Angus Beef and the American Angus Association. Pfieffer says his breeding program is built around all of his customers, from commercial cow-calf producers to consumers.
Pfieffer says that in his breeding program, the end product traits they are looking for are carcasses that will be around 700 to 900 pounds, will have a yield grade of 1 or 2, and will have a high grade of marbling, which will allow the carcass to be either high choice or move into the prime grade. Pfieffer says this is so that they will hit a higher quality market.
As the CAB program has grown and people are beginning to see the demand for the CAB product, Pfieffer says producers have become a lot more concerned with buying cattle that would grade higher and produce a more desirable carcass. Click on the play button in the screen below to watch the rest of John Pfieffer's interview.
Click here for more videos from Certified Angus Beef and the American Angus Association.
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