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Agricultural News

AgChat Foundation and U.S. Farmers & Ranchers Alliance Join Up to Tell Agriculture's Story

Fri, 16 Sep 2011 14:41:03 CDT

AgChat Foundation and U.S. Farmers & Ranchers Alliance Join Up to Tell Agriculture's Story A first-of-its-kind sponsorship of The AgChat Foundation (ACF) by the U.S. Farmers & Ranchers Alliance (USFRA) aligns two organizations committed to facilitating meaningful conversations with Americans about how food is raised to ensure the long-term success of American agriculture.

The AgChat Foundation is the first outside organization to partner with USFRA, a coalition that represents more than 50 of the top farmer- and rancher-led organizations and agriculture groups from across the country. AgChat foundation was formed in 2010 to empower farmers and ranchers to effectively share their stories using social media.

According to Darin Grimm, ACF president and Kansas farmer, leaders from USFRA and ACF quickly recognized their organizations' shared mission, and the potential for leveraging ACF's small but social media-savvy farmer base as a change agent.

"While our farmer makeup is diverse, one thing we all have in common is a deep passion for connecting with consumers," Grimm says. "We are in the midst of something special, combining our social networking expertise with the ample resources and reach of USFRA to build those important conversations with the Americans not involved in ag."

USFRA recently sponsored ACF's second annual Agvocacy 2.0 Conference, a social media and thought-leadership training seminar for a select group of farmers and ranchers, but will grow its sponsorship to reach even more farmers and ranchers.

For example, ACF will be a key partner in USFRA's recently announced Food Dialogues debuting September 22. The virtual town hall meeting, coordinated with four live meetings across the country, aims to answer the questions Americans have about their food. ACF will engage the online agricultural community through a strategic social media campaign. To learn more about Food Dialogues, visit www.fooddialogues.com, by clicking here.

"Partnering with U.S. Farmers and Ranchers Alliance and the Food Dialogues project is an exciting opportunity to engage farmers and ranchers in the ongoing and active food discussion," Grimm said.



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