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Agricultural News

U.S. Farmers and Ranchers Alliance Celebrates Development Over One Year and Plans More

Wed, 09 Nov 2011 15:08:05 CST

U.S. Farmers and Ranchers Alliance Celebrates Development Over One Year and Plans More The U.S. Farmers and Ranchers Alliance is celebrating just how far it has come over the past year. Holding their first annual meeting in Kansas City this week, the USFRA discussed their main goal, to give farmers and ranchers a voice, as well as discussing their future plans for 2012.

Hugh Whaley, General Manager for USFRA, talked with Ron Hays about the growth of the organization saying that it has done exceptionally well at an organizational level. Starting with only 22 affiliates, USFRA now has 59 farmer and rancher led organization affiliates and has grown from no industry partners at all to 10 industry partners and 5 supporting partners.

The USFRA has also gained when it comes to their own board with now 19 board members when USFRA started with only nine. When it comes to the main mission of building consumer trust in today's agriculture, Whaley says they are really just getting the opportunity to get started. With their first public event, the Food Dialogues, held this past September, Whaley says they are going to use the momentum from that event as they move into 2012.

During the annual meeting, the Alliance board discussed budget issues for the coming year, heard from a public relations firm about plans for 2012, and held several breakout sessions in committees and task force meetings. Whaley says that one of the goals and plans for 2012 is they are hoping to get 250,000 farmers and ranchers trained to tell their agricultural story.

Click on the LISTEN bar below to hear more from Hugh Whaley with the Alliance on how they are dealing with concerns from consumers caused by agricultural words and more on their goals for the rest of the year and for 2012.

Click here to visit the USFRA website and to learn more about their organization.



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