
Agricultural News
McDonalds To Show Farmers in New Ad Campaign
Fri, 16 Dec 2011 14:48:10 CST
McDonald's will spotlight a former President of the National Cattlemen's Beef Association among the four suppliers it is using in an advertising campaign set to launch January 2, 2012, the company said.
The four suppliers McDonald's is using in its ads are Steve Fogelsong of Black Gold Ranch in Illinois, potato growers Frank Martinez and Jenn Bunger and lettuce producer Dirk Giannini.
McDonald's has five direct beef suppliers- including Lopez Foods of Oklahoma City. Other beef suppliers for the Golden Arches include Cargill, OSI, Golden State Foods and Keystone.
McDonald's is focusing on farmers and growers in its ads as part of an effort to show consumers where their food is coming from and emphasize the quality of the ingredients.
The YouTube video here is a sneak peek at what one of the commercials will be showing of potato grower Frank Martinez.
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