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Agricultural News

HumaneWatch Runs TV Ad Targeting HSUS Fundraising Tactics

Mon, 19 Dec 2011 09:57:30 CST

Just in time for the holiday giving season, HumaneWatch.org, a project of the Center for Consumer Freedom (CCF), is issuing a consumer alert reminding Americans to be wary of the deceptive fundraising practices of the Humane Society of the United States (HSUS). The ad, airing nationally on television beginning Dec. 14, highlights HSUS's duplicitous fundraising practices as the vast majority of their fundraising commercials feature dogs and cats, yet only 1% of the money HSUS raises from the public goes to local, hands-on pet shelters. The ad also encourages Americans to give directly to their local pet shelters to make the greatest impact in their community.
     

The ad comes in conjunction with a new analysis of HSUS's recent television ads, which determined that the group's television fundraising appeals perpetuate the misperception that HSUS is an organization that primarily supports pet shelters. Specifically, CCF examined 28 separate HSUS television appeals that ran from January 2009 through September 2011, identified by the Campaign Media Analysis Group (CMAG), and discovered that more than 85% of the animals shown in the ads were dogs and cats despite very little of HSUS's budget going to pet shelters.
     

"HSUS uses emotionally manipulative ads to raise money on the backs of abandoned and abused dogs and cats, yet it gives just one penny of each dollar it raises to local pet shelters," said CCF Senior Research Analyst J. Justin Wilson. "HumaneWatch.org wants to ensure that donations go to support the cause donors intend. If they want their dollars to aid cats and dogs in their community they should give directly to local pet shelters instead of inadvertently bankrolling HSUS's aggressive animal rights agenda."
     

According to recent public polling performed by ORC International, 71% of Americans mistakenly believe that HSUS is a pet shelter umbrella group and 68% wrongly believe that HSUS gives most of its money to local pet shelters.
     

To watch the HumaneWatch.org ad, click here and click here to read their analysis of HSUS's recent television ads.



   

 

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