CheckOff Encourages Fairs To Use The Soybean To 'Go Green'Mon, 23 Jan 2012 09:15:07 CST
Soy can be found in many products we might use every day. The United Soybean Board (USB) and the soybean checkoff want more fairgoers to see the wide variety of soy-based products put to good use this year.
The national soy checkoff plans to deliver this message though its Green Ribbon Fairs reimbursement program, aimed at encouraging fairs across the country to promote and use soy-based products.
Through the annual program, now in its second year, town, county, state and regional fairs compete to be reimbursed for using and promoting soy-based products on their fairgrounds year-round, as well as during the fairs. Soy-based products that could be used include paints, insulation, ink, biodiesel, hand sanitizers, cleaning and maintenance products, dust suppressants and more.
"Partnering with other groups helps us to tell a new audience about the sustainability of soy products," says Geno Lowe, a soybean farmer from Hebron, Md., and USB farmer-director. "What's great about the Green Ribbon Fairs program is we can reach both rural and urban audiences."
The checkoff funds research and development of soy-based products, including many on the market today. Soy products represent renewable, U.S.-grown alternatives that, in some cases, outperform their petroleum-based counterparts.
Applications for the Green Ribbon Fairs reimbursement program will be accepted until Monday, Feb. 6. Participants in the 2012 program will be notified in mid-March. Interested fairs can contact USB for more information.
USB is made up of 69 farmer-directors who oversee the investments of the soybean checkoff on behalf of all U.S. soybean farmers. Checkoff funds are invested in the areas of animal utilization, human utilization, industrial utilization, industry relations, market access and supply. As stipulated in the Soybean Promotion, Research and Consumer Information Act, USDA's Agricultural Marketing Service has oversight responsibilities for USB and the soybean checkoff.
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