Nebraska Feedyard Owner Finds Blogging RewardingThu, 12 Apr 2012 11:47:38 CDT
Anne Burkholder, a.k.a. Feed Yard Foodie, Nebraska feedyard owner and past checkoff-funded Beef Quality Assurance award winner, continues to communicate with consumers via her blog site. She now contributes to BlogHer, a site reaching millions of women who likely make food decisions for their families.
Burkholder believes in being proactive and in establishing a relationship with her readers. Something must be working because her readers are constantly asking where they can buy "Burkholder beef."
" I think that that's a testament to what people are looking for. You know, I use antibiotics when my animals get sick; I use growth promotants so that I can reduce my environmental footprint and have efficiently producing animals. I use all of those things and yet people still want to buy my beef because it's my beef and they know me. Can you imagine what would happen to demand for beef if everybody would reach out and start to tell their personal story?"
Burkholder's blog site, which you can find by clicking here, has had tens of thousands of hits in less than a year. Her "Hard work, trust and faith," entry has drawn 12,000 hits just in the last month due to the media frenzy surrounding Lean, Finely Textured Beef.
Burkholder said she enjoys blogging and that it is "very rewarding in terms of trying to share the message how I care for animals and how I raise beef. I also have a philosophy that I need to be proactive and I need to be positive-that blogging is a way for me to share my story which is not always maybe the happiest story in the world, but I'm going to share it in a positive way."
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