Agricultural News
The U.S. Farmers & Ranchers Alliance Impacts America's Food Conversations
Fri, 11 May 2012 11:09:20 CDT
The U.S. Farmers & Ranchers Alliance (USFRA) held their spring meetings in St. Louis, Mo. The purpose of this event was to conduct the Board of Directors meeting and bring the Communications Advisory Committee (CAC) and Task Force members together for first face-to-face meeting.
"In its first 18 months, USFRA has made a significant impact on the conversation America is having about how its food is produced," said USFRA Chairman Bob Stallman, president of the American Farm Bureau Federation. "Through our Food Dialogues, U.S. farmers and ranchers are actively engaging in this conversation by telling their personal stories of continuous improvement in the operations."
With nearly 80 affiliate and industry partner organizations supporting USFRA to date, Stallman stated these meetings allowed representatives from a majority of those organizations to convene and collaborate on activities in which USFRA will be engaging. Seventy individuals discussed USFRA's movement and the need to continue effective dialogue with top influencers and consumers.
"While there was some discussion of the progress to date, there was definite synergy around the movement USFRA has started, and excitement about the next steps to create more momentum," said CAC Chair Forrest Roberts, CEO of the National Cattlemen's Beef Association (NCBA). After CAC and task force members concluded meeting, the Board of Directors convened. Roberts said the remaining communications activities were outlined and approved, all tying back to USFRA's key objectives.
USFRA's key objectives are to increase share of voice in key media; provide information to policymakers/government officials; engage key customers decision makers; work with leading national influencers to create partnerships; and increase role of farmers and ranchers as the voice of animal and crop agriculture.
"The USFRA Board of Directors approved 2012-13 plans presented by the CAC, which included five key activities designed to enhance consumer confidence in today's agriculture," said Stallman. USFRA will host a June Food Dialogue in Los Angeles and a single Food Dialogue event in New York City in November in conjunction with the fall USFRA Board of Directors meeting. USFRA will also begin the process of producing a documentary telling today's farmers stories, as well as launch a search for the "faces of agriculture" program. The AGgregator, will be a web search tool that will be housed on their website which you can find by clicking here.
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