Agricultural News
Telling the Beef Industry Story- ANCW President Tammi Didlot of Oklahoma
Fri, 08 Jun 2012 05:38:08 CDT
The President of the American National Cattlewomen calls Oklahoma home, but Tammi Didlot has not seen a lot of home this year as she has traveled from coast to coast and over to Hawaii as well- meeting with cattle ladies from across the the country and encouraging them to focus on telling the cattle industry story to consumers. Didlot talked with us at the Oklahoma Beef Ambassador contest on Thursday in Stillwater- and we feature her thoughts on telling the cattle industry story on today's Beef Buzz.
Didlot says that so often, we assume that everyone knows and understands the story of how beef goes from "the pasture to the plate" but the truth is that very few consumers have any idea at all. "You can't assume that people just know" about where their beef comes from. And she acknowledges that most consumers don't really care, as long as they are comfortable with the fact that it is safe for their families to eat- and offers lots of nutrition- and tastes good.
She adds that one of the problems of the beef business is how many different choices consumers have when they shop for beef. Choices like "natural," "organic", "grass fed", "antibiotic and hormone free" and other options can cause that confusion. Didlot says it's not the job of her group to "say one option is better than another- but that there are differences and let consumers know what those differences are, to allow them to make an informed decision."
She calls beef a wonderful nutrient dense food where you can get so much nutrition for a relatively small number of calories- and she believes one of her jobs this year is to engage cattle women nationwide to get passionate about telling that story.
Click on the LISTEN BAR below to here more of this week's BEEF BUZZ. The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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