Agricultural News
'Master of Beef Advantages' Program Increases Sales Through Education
Wed, 18 Jul 2012 14:58:05 CDT
When customers know more about a particular product, sales tend to go up. That's the driving principle behind the Certified Angus Beef "Master of Beef Advantages" program. It is a hands-on effort to educate professionals all along the food chain.
The course includes ranch, feed lot and lab visits and a sales sessions. The 2012 summer class is currently underway.
Instructors have found it hard to convey a ranchers' passion without being there in person. They've also found it difficult to describe cutting techniques from a Powerpoint presentation, so they give the students actual hands-on experiences all along the way.
Mike Caselton, Sysco Central Illinois said the program far exceeded his expectations.
"You really get a feel what it's all about from the ranches to the feedlots to the processing plant all the way to the plate. You really understand it."
MBA graduates become the resident beef experts in their companies, spread the knowledge around, and become in-house beef consultants.
A large par of their work is in training their sales staffs who are then able to more confidently inform the consumer and better represent their product.
Click on the Play button in the video box below to see the full story on the Certified Angus Beef MBA program.
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