Beef Checkoff Dollars Being Used to Keep Up With Today's ConsumerSat, 25 Aug 2012 19:10:37 CDT
Given the changing nature of availability of foods and preferences, the beef checkoff has been tracking these consumer consumption patterns to better understand preparation methods and flavors used in beef preparation. Executive Chef Dave Zino tells us more about the trends and what the 2012 research data shows as we visit with him on today's Beef Buzz.
The industry has continuously researched what the consumer is thinking about beef- one such effort is called the Consumer Beef Index- click here to learn more about that.
The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.
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