Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Evolving Beef Cow Herd Genetics Drive Marketing Methods to Match

Wed, 22 Aug 2012 10:43:02 CDT

Evolving Beef Cow Herd Genetics Drive Marketing Methods to Match
As beef cow herd genetics gradually changed across the country, fed cattle marketing methods evolved to fit those cattle. Bill Dicke of Cattlemen’s Nutrition Services, Lincoln, Nebraska, “We’ve definitely moved more towards carcass-based pricing. Quality is a big component of that. There have been opportunities for producers to generate premiums. And, with genetic improvements success in the industry, I expect that to increase further.”

Fellow feedlot nutritionist Dave McClellan of McClellan Consulting Service, Fremont, Nebraska, says that quest for premium beef rewards indicates cattlemen are more focused on end results than ever before.

“If anyone had told us ten years ago that we would see all of these significant niches that appear to have traction, the natural entities, the organic entities, Certified Angus Beef, the list is fairly lengthy and we have definitely moved away from commodity cattle. And one way to realize value for the animal you’re producing is to grid market. Get into a niche market, develop a relationship with a negotiated grid where you’re rewarded for doing things right.”

Part of doing what’s right is selecting for traits that have the most promise for pleasing consumers.

“We know more and more about genetics than we’ve ever known,” says David Hutcheson of Animal Agriculture Consulting in Scroggins, Texas. “I would look for something that would give me a higher incidence of marbling at a lower body compositional fat.”

That quest has become easier, McClellan says, as Angus genetics become more common in the beef business.

Click in the video box below for the full story.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. Friday, October 22, 2021  Fri, 22 Oct 2021 15:19:14 CDT
  • Friday, October 22, 2021, Market Wrap-Up with Justin Lewis  Fri, 22 Oct 2021 15:15:18 CDT
  • Labor Shortages are the Root Cause of Stagnant Cattle Prices Says Justin Benavidez  Fri, 22 Oct 2021 13:14:24 CDT
  • OSU Inks Head Football Coach Mike Gundy to New Contract  Fri, 22 Oct 2021 13:11:06 CDT
  • Dairy Management Inc. 2020 Annual Report Available Online  Fri, 22 Oct 2021 12:40:03 CDT
  • Sign Up Now for the 2022 National Farmers Union Women's Conference  Fri, 22 Oct 2021 12:33:48 CDT
  • OSU Agriculture Honors Distinguished Group During Ceremony  Fri, 22 Oct 2021 11:54:25 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.