Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   

Agricultural News


Evolving Beef Cow Herd Genetics Drive Marketing Methods to Match

Wed, 22 Aug 2012 10:43:02 CDT

Evolving Beef Cow Herd Genetics Drive Marketing Methods to Match
As beef cow herd genetics gradually changed across the country, fed cattle marketing methods evolved to fit those cattle. Bill Dicke of Cattlemen’s Nutrition Services, Lincoln, Nebraska, “We’ve definitely moved more towards carcass-based pricing. Quality is a big component of that. There have been opportunities for producers to generate premiums. And, with genetic improvements success in the industry, I expect that to increase further.”

Fellow feedlot nutritionist Dave McClellan of McClellan Consulting Service, Fremont, Nebraska, says that quest for premium beef rewards indicates cattlemen are more focused on end results than ever before.

“If anyone had told us ten years ago that we would see all of these significant niches that appear to have traction, the natural entities, the organic entities, Certified Angus Beef, the list is fairly lengthy and we have definitely moved away from commodity cattle. And one way to realize value for the animal you’re producing is to grid market. Get into a niche market, develop a relationship with a negotiated grid where you’re rewarded for doing things right.”

Part of doing what’s right is selecting for traits that have the most promise for pleasing consumers.

“We know more and more about genetics than we’ve ever known,” says David Hutcheson of Animal Agriculture Consulting in Scroggins, Texas. “I would look for something that would give me a higher incidence of marbling at a lower body compositional fat.”

That quest has become easier, McClellan says, as Angus genetics become more common in the beef business.


Click in the video box below for the full story.




   

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2:00 p.m. Friday, June 14, 2019  Fri, 14 Jun 2019 16:39:02 CDT
  • Friday Market Wrap-Up with Justin Lewis  Fri, 14 Jun 2019 14:22:04 CDT
  • Friday Afternoon Market Wrap-Up with Carson Horn   Fri, 14 Jun 2019 14:02:28 CDT
  • Cattle Producers Should Watch for Signs of Blackleg and Anthrax After Floodwaters Recede  Fri, 14 Jun 2019 13:28:28 CDT
  • Emergency Watershed Protection Program Now Available to Help Flooded Farmers Back on Their Feet  Fri, 14 Jun 2019 13:23:02 CDT
  • Agriculture Secretary Sonny Perdue Announces New Dairy Margin Coverage Signup Begins June 17  Fri, 14 Jun 2019 13:13:46 CDT
  • Ron Hays Talks Floods, 4-H and Youth with Oklahoma State Secretary of Agriculture Blayne Arthur  Fri, 14 Jun 2019 13:02:39 CDT
  • Texas Cattle Feeders Association Launches New Website Devoted to Telling the Cattle Feeding Story  Fri, 14 Jun 2019 09:41:38 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit P&K Equipment Tulsa Farm Show AFR Insurance Stillwater Milling KIS FUTURES, INC. Oklahoma Cattlemen's Association

    Search OklahomaFarmReport.com


       
       
    © 2008-2019 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.