Agricultural News
Grocery Store Sampling Experiment Yields Big Results for Oklahoma Cattle Women
Fri, 07 Sep 2012 09:51:14 CDT
The results are in from the recent experiment conducted by the American National Cattle Women at Oklahoma Homeland stores and their promotion was a huge success.
The experiment was designed to measure the effect on beef sales of passing out in-store samples of a beef dish. An additional variable was having a cattle woman present to interact with customers.
In the 11 stores where cattle women were present, sales of top sirloin increased 151 percent over a year ago. In the 18 stores that distributed samples without cattle women present, sales were still up, but by 39 percent.
Tammy Didlot, president of the American National Cattle Women, said she wasn't surprised by the positive impact of the promotion, but was a little surprised with the just how high the numbers went. She said the promotion was a way to put real facts and figures in front of consumers. This project was a follow-up to nationwide research done by the Cattlemen's Beef Board and the National Cattlemen's Beef Association that says consumers want to have more contact with beef producers.
Didlot said a similar promotion was conducted in California and she is awaiting the results. She said the results of the two projects may be used to expand the program to other regions.
The recipe used in the Oklahoma promotion, Tzatziki-sauced Greek steak wraps, was a runner-up in the 2011 National Beef Cook Off. Click here for the recipe.
Didlot said 86 percent of the people who sampled the recipe said they were likely to purchase beef and prepare it at home.
WebReadyTM Powered by WireReady® NSI
Top Agricultural News
More Headlines...
