Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211


Agricultural News

Ecuadorian Trade Team Visit Focuses on U.S. Wheat Competitive Advantages

Wed, 12 Jun 2013 11:32:41 CDT

Ecuadorian Trade Team Visit Focuses on U.S. Wheat Competitive Advantages
In an increasingly competitive world wheat market, U.S. Wheat Associates (USW) must be positioned to help U.S. wheat farmers take advantage of any market opportunity. Ecuador presented one such chance after the Canadian Wheat Board (CWB) lost its export monopoly control on August 1, 2012. And, in the past year, USW has turned an ongoing relationship with flour millers in Ecuador into increased sales. This summer, USW will further foster greater demand in Ecuador by bringing a team of experienced Ecuadoran wheat buyers to the United States June 16 to 22 to learn more about the advantages of U.S. wheat and the export supply system.

"Despite heavy competition from the Canadian Wheat Board monopoly, USW managed to gain a decent share of the market," said USW Regional Vice President Alvaro de la Fuente, who will lead the trade mission. "Now, we are competing equally with Canada on the basis of quality and value and U.S. wheat commercial sales are up more than 50 percent year over year."

Ecuador has imported more than 540,000 metric tons of wheat per year on average since marketing year 2007/08. Canadian spring wheat made up the largest share of the total, but U.S. soft red winter (SRW), hard red winter (HRW) and soft white (SW) wheat commercial sales for 2012/13 (June to May) reached more than 7.6 million bushels (205,800 metric tons), compared to a five year average of 5.1 million bushels (139,000 metric tons).

One of the goals of this trade mission is to demonstrate the value of HRW or blends of HRW and U.S. hard red spring (HRS) with SW or SRW compared to Canadian spring wheat.

"With minor adjustments, bakers can lower their costs with flour blends milled from U.S. wheat without compromising quality," de la Fuente said.

The team's first stop is Portland, OR, where there is access to U.S wheat supply systems from the wheat farms to end product education at the Wheat Marketing Center. Buyers will also learn how opportune it is to source multiple wheat classes and protein levels from the Pacific Northwest. In Oklahoma, the team will see HRW wheat in the field, observe how that wheat moves efficiently to market and get a first look at HRW quality for 2013/14. Price discovery, quality certification and trade considerations will be featured in the team's final stop in Kansas City, MO.



WebReadyTM Powered by WireReady® NSI


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. October 6, 2022  Thu, 06 Oct 2022 15:23:29 CDT
  • Economic Uncertainty Forcing Oklahoma Producers to Make Difficult Decisions  Thu, 06 Oct 2022 15:22:40 CDT
  • August Pork Exports Trend Higher; Beef Exports Again Top $1 Billion  Thu, 06 Oct 2022 14:54:11 CDT
  • October 6, 2022, Market Wrap-Up with Justin Lewis  Thu, 06 Oct 2022 14:27:26 CDT
  • U.S. Department of Agriculture Announces Andy Berke as Rural Utilities Service Administrator  Thu, 06 Oct 2022 14:21:43 CDT
  • Gross Receipts Set Landmark High  Thu, 06 Oct 2022 14:16:55 CDT
  • Oklahoma Drought Levels Rise in All Categories This Week, But Chance of Rain In Forecast   Thu, 06 Oct 2022 13:54:36 CDT
  • Fusionware Announces John Deere Integration to Optimize Farming Operations   Thu, 06 Oct 2022 12:40:47 CDT

  • More Headlines...


    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.


    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.