Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Oklahoma Beef Council Leverages Funds to Maximize Returns for Beef Producers

Thu, 29 Aug 2013 17:29:10 CDT

Oklahoma Beef Council Leverages Funds to Maximize Returns for Beef Producers



The beef industry is trying to leverage its marketing successes of the last several decades to the next generation of beef buyers, the Millennials. Heather Buckmaster of the Oklahoma Beef Council recently spoke with Radio Oklahoma Network’s Ron Hays about their efforts. (You can listen to their extended conversation by clicking on the LISTEN BAR at the bottom of this story. Buckmaster will also appear on this weekend’s “In the Field” segment on News 9, Saturday about 6:40 a.m.)


“The Millennials are that generation and that group of consumers that were born between 1980 and 2000 and they are a major priority for the Beef Checkoff,” Buckmaster said. “They represent one-fourth of the U.S. population, one-third of the adults. They are the consumers of tomorrow and they are influencing the consumers of tomorrow.”


She said a tremendous amount of research has been done on them to understand them to be able to grow beef demand.


One of the things research has found is that Millennials are unsure about cooking beef, about how it fits into a healthy lifestyle and proper serving sizes. Buckmaster said there is a tremendous need for education with this group and, unlike their parents’ generation which could easily be reached through television, the Millennials are more likely to get their information from social media and the internet.


The anchor of the checkoff program’s efforts are its website, beefitswhatsfordinner.com. It’s an interactive site that is full of recipes and a virtual meat case like Millennials would see in the grocery store. The Checkoff’s Facebook and Twitter platforms are also popular venues as is its YouTube channel.


Another avenue U.S. beef producers are pursuing is the growing export market. Buckmaster said the Oklahoma Beef Council has been focusing more of its resources on its partnership with the U.S. Meat Export Federation. She said the partnership helps them leverage Checkoff dollars that have about 50 percent of the purchasing power they had in 1988.


“We’re really working to invest those Checkoff dollars with the USMEF, an area where our dollars can be matched two and three times. We’ve found it to be a great investment. Exports have been really a shining star for beef demand and for profitability for producers. June was an excellent month for us-the most recent month we have information for. Beef exports for the month jumped eight percent in volume and 21 percent in value over the same time period.”


Buckmaster said that the Oklahoma Beef Council has undertaken some very directed research to determine how effective their programs are affecting opinion leaders and consumers.


The Beef Buzz is a regular feature heard on radio stations around the region on the Radio Oklahoma Network- but is also a regular audio feature found on this website as well. Click on the LISTEN BAR below for today's show- and check out our archives for older Beef Buzz shows covering the gamut of the beef cattle industry today.



   


   


Heather Buckmaster talks about marketing beef to Millennials and foreign consumers.
right-click to download mp3

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. Friday, October 22, 2021  Fri, 22 Oct 2021 15:19:14 CDT
  • Friday, October 22, 2021, Market Wrap-Up with Justin Lewis  Fri, 22 Oct 2021 15:15:18 CDT
  • Labor Shortages are the Root Cause of Stagnant Cattle Prices Says Justin Benavidez  Fri, 22 Oct 2021 13:14:24 CDT
  • OSU Inks Head Football Coach Mike Gundy to New Contract  Fri, 22 Oct 2021 13:11:06 CDT
  • Dairy Management Inc. 2020 Annual Report Available Online  Fri, 22 Oct 2021 12:40:03 CDT
  • Sign Up Now for the 2022 National Farmers Union Women's Conference  Fri, 22 Oct 2021 12:33:48 CDT
  • OSU Agriculture Honors Distinguished Group During Ceremony  Fri, 22 Oct 2021 11:54:25 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

       
       

    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.