Agricultural News
Sysco Rep Says Beef Quality is What Counts
Tue, 15 Oct 2013 12:06:06 CDT
Food service distributors don't care what breed of cattle you produce. They do care about the quality. That's according to Norlyn Tipton, quality assurance manager with Sysco.
"I would tell you that any of the breed programs that are out there, if it's just based on the breed itself then it doesn't have a whole lot of anything. It's got to have some merit behind it from the standpoint of quality grade, aging components. Eating satisfaction is actually what it comes down to and they value that they are getting-that the consumer is getting-for going out."
Tipton urges producers to pay attention to quality. Regardless of how they sell cattle, it benefits everybody in the beef chain.
"It's shifting more and more to a quality-driven industry. And, so, if all you're doing is producing pounds, you're relegating yourself to the commodity world. And if you're not producing for a quality product, you're leaving yourself out of that opportunity to transition into or move into one of those programs that is getting a premium."
Sysco aims to provide customers just what they want. Beef demand is headed toward higher quality so they continue to provide it.
"Right now, what we see out there in the marketplace is an increase in branded programs. We see an increase in demand for prime product and the increased demand for upper two-thirds in a Certified Angus Beef-type program."
If that is what they're customer is asking for, Tipton says beef buyers will be doing the same.
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