Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   
   
   

Agricultural News


Mayer Ranch Makes Lemonade out of Panhandle Drought

Mon, 25 Nov 2013 13:03:29 CST

Mayer Ranch Makes Lemonade out of Panhandle Drought
“You cannot starve a profit out of a cow, that’s just a fact,” says Joe Mayer of Mayer Ranch.


Common sense, perhaps, but the old saying is harder to rise above in the midst of the Panhandle drought. To do that, Mayer is always looking for better ways. The Guymon, Oklahoma, cattleman knows he must continually improve management and herd genetics to thrive on the 35,000-acre Mayer Ranch.


“We’ve been in a terrible drought. It doesn’t matter. You have to provide them an adequate diet every day to meet their needs. It’s just all about you’re caretakers of the land and you are responsible for that cow’s welfare. And, so, whatever it takes to do that, that’s what you do. Saturday, Sunday, Christmas Day, it doesn’t matter.”


Mayer won the 2013 Certified Angus Beef commercial Commitment to Excellence Award this year and accepted it at the brand’s annual conference in Palm Desert, California, in September.


That focus on cattle comfort isn’t just the right thing to do, Mayer says, it’s the profitable thing to do.


“You’re not going to have a prime steer that had a lot of bad days in his life. So it’s our job to be sure that that steer never had a bad day because we’re looking for prime because that’s where the premium is.”


To achieve results like Mayer has with calves making 70 percent CAB and 15 percent prime, you have to start with the right genetics. He figures that includes calving ease paired with potential for quick growth and marbling ability. Mayer sorts through all those traits using the Angus Dollar-Value Index.


“Today I’m looking for bulls and I don’t even look at them anymore if they don’t have over $100 beef and $40 on dollar-W weaning. That also goes into those things that we’re looking for.”


When the drought forced Mayer to liquidate cows with solid genetics over the last two years, he has sharpened his replacement strategy to rebuild his herd.

“We select for heifers based on Gene Max scores and then we try to mate those to the really high-quality bulls. And through that process we try to increase the percent of our carcasses that hit that prime goal.”


Relying on Gene Max to find the best heifers allows faster progress toward the goal of 25 percent prime.   The bonus Gene Max ability to match sires now expedites selection on clean-up bulls after A-I, too. Every little bit helps, Mayer says.


“The more tools we can have in our toolbox to get to where we’re trying to go, the better off we are and Gene Max is one of those tools.”


Click in the box below for a video version of this story.


   


 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Latest Road to Rural Prosperity Features Jed Green, the Founder of the Group Oklahomans for Responsible Cannabis Action  Sat, 23 Oct 2021 18:50:06 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. Friday, October 22, 2021  Fri, 22 Oct 2021 15:19:14 CDT
  • Friday, October 22, 2021, Market Wrap-Up with Justin Lewis  Fri, 22 Oct 2021 15:15:18 CDT
  • Labor Shortages are the Root Cause of Stagnant Cattle Prices Says Justin Benavidez  Fri, 22 Oct 2021 13:14:24 CDT
  • OSU Inks Head Football Coach Mike Gundy to New Contract  Fri, 22 Oct 2021 13:11:06 CDT
  • Dairy Management Inc. 2020 Annual Report Available Online  Fri, 22 Oct 2021 12:40:03 CDT
  • Sign Up Now for the 2022 National Farmers Union Women's Conference  Fri, 22 Oct 2021 12:33:48 CDT
  • OSU Agriculture Honors Distinguished Group During Ceremony  Fri, 22 Oct 2021 11:54:25 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Tulsa Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.

       
       

    Search OklahomaFarmReport.com

    © 2008-2021 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.