Animal Agriculture Alliance Exposes 'Meatless Monday' PropagandaWed, 27 Nov 2013 12:47:23 CST
There are several groups that are good advocates for animal agriculture. One of them is the Animal Agriculture Alliance. Emily Meredith, the communications director of the Alliance, says there are several issues they have been addressing in 2013 including a program called “Meatless Monday.” Supporters of the campaign want the public to think it is a big deal and that participation is widespread, but Meredith says that claim isn’t borne out by the facts.
“I think they would like people to think it’s getting a lot of traction and I know a lot of folks may be surprised that Meatless Monday has actually been around for ten years. And, so, we at the Alliance decided, ‘Let’s get some insights into why these restaurants and schools are participating.’”
Meredith says they called every single organization, school or restaurant listed on the Meatless Monday website as being participants in the program. She said they were surprised at what they found
“We had quite a few organizations wonder what Meatless Monday even was and how they ended up on the website. We were shocked. We had probably erroneously taken them at their word when they put out these press releases and made a big splash about ‘So and so joined on.’ We said, ‘Well, they must know what they are talking about.’
“It turns out, the numbers are really staggering. For example, K through 12 school districts, over 64 percent no longer or never participated in the program. We talked to all the restaurants listed on their website and over 47 percent of restaurants no longer or never participated. Those are huge numbers! Right around 50 percent or over 50 percent for every category listed was a similar result.
Meredith said the school nutritionists they talked to said the program just didn’t work for them. They had increased food waste and the kids weren’t happy with the meatless options. They said it just wasn’t working into the dietary needs of their students.
Meredith said the results of their investigation made it very clear the proponents of Meatless Monday had a clear agenda they were trying to accomplish.
“They see Monday as just the first frontier in getting an incremental reduction in meat consumption. They want consumers to stay away from meat, milk and eggs. The campaign is run out of the Center for a Livable Future which is run out of the Johns Hopkins University and that program is funded in large part the Lerners who are long-time animal rights activists. They are supporters of that movement. Again, it’s all about reducing consumption of meat, milk and eggs and bringing about an end to animal agriculture. So, they were going to start with Mondays and do their darnedest to make sure it goes to every day of the week.”
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