Agricultural News
Texoma Cattlemen's Conference Examines Risks, Opportunities
Mon, 02 Dec 2013 11:21:37 CST
Cattle producers across the country face new challenges as the cattle market reaches new heights. Although advantageous to sellers, as purchasers the market creates consternation. Additionally, even though feed and fertilizer are less expensive than in years past, most agricultural inputs are on the rise. Cattlemen are perhaps operating with greater exposure to associated risks; but higher risks usually mean there is potential for higher rewards. So where are the opportunities? What are the risks we need to manage, and how do we do that successfully?
On Thursday, Feb. 27, 2014, the Noble Foundation will host the Texoma Cattlemen's Conference at the Ardmore Convention Center. The theme for the event is "Rising Risks - Expanding Opportunities." The conference will provide insight to regional beef producers on how to successfully manage their operations with today's markets. Ron Hays of the Oklahoma Farm Report - Oklahoma's "Voice of Agriculture" - will moderate the event starting at 9 a.m. Below is the conference agenda.
9:15 a.m.: Finding Opportunities in a Record Cattle Market - Dan Childs, senior ag economist, Noble Foundation. The smallest U.S. cow herd in decades, talk of expansion and beef demand has pushed boxed beef and feeder calf prices to record highs. However, rising inputs squeeze margins. Childs will discuss the opportunities that come with higher prices.
10 a.m.: Marketing Excess Forage in Favorable Years - Ted McCollum, professor and extension beef cattle specialist, Texas AgriLife Extension. McCollum will discuss management options to market excess grass in favorable rainfall years while operating at lower stocking rates.
10:45 a.m.: Trade show break
11:15 a.m.: Shaping Consumers' Perceptions About Beef - Michelle Peterson Murray, executive director of integrated communications for NCBA. Murray will present consumer insights about beef and current strategies at work to address marketplace shifts.
12 noon: Lunch, trade show and industry updates
1:30 p.m.: Managing the Risks - Pastures, Livestock, and Finances and Markets - panel presentation by Noble Foundation consultants Chuck Coffey. This panel of speakers will address risk management in three key areas of operational management.
2:15 p.m.: Trade show break
2:45 p.m.: Farm Policy Update and Implications, From Washington, D.C. - Roger Bernard, agriculture and trade policy analyst for Informa Economics. What is going on in D.C.? Specializing in farm policy and trade issues, Bernard will bring perspective to the issues on Capitol Hill surrounding agriculture.
3:30 p.m.: Market Outlook for the Beef Industry - Derrell Peel, professor of ag economics and marketing, Oklahoma State University. Peel will report on the market outlook for beef producers.
Registration will begin at 8 a.m., and the conference will conclude about 4:15 p.m. Registration is $35 and includes lunch. For additional information or to register, please visit www.noble.org/agevents or call Jackie Kelley at 580.224.6360.
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