Oklahoma Farm Report masthead graphic with wheat on the left and cattle on the right.
Howdy Neighbors!
Ron Hays, Director of Farm and Ranch Programming, Radio Oklahoma Ag Network  |  2401 Exchange Ave, Suite F, Oklahoma City, Ok 73108  |  (405) 601-9211

advertisements
   
   
   
   
   
   

Agricultural News


Pork Checkoff Study Shows America's Love for Pork Continues to Burn Strong

Mon, 10 Feb 2014 11:52:54 CST

Pork Checkoff Study Shows America's Love for Pork Continues to Burn Strong
Results of a new consumer tracking study released today by the Pork Checkoff find that more American consumers are reporting an enduring love for pork. Key research findings show more U.S. consumers rate their enjoyment of pork higher than in previous studies. Additionally, consumer-buying habits measured by the U.S. Department of Agriculture also show more consumers are buying pork.


"People are becoming more passionate about their consumption of pork," said David Newman, chair of the Pork Checkoff domestic marketing committee and a pig farmer from Fargo, ND. "These two studies confirm that consumers are eating more in recipes and as a menu item because of its value, flavor and versatility."


Consumers taking part in the Pork Checkoff study were asked to rate pork cuts on a 10-point scale, resulting in a demonstrated increase in the volume of consumers who rank pork as an eight or higher.


This tracking study indicates the size of the Pork Checkoff's consumer target has grown to 43 percent of U.S. households, up seven points from 36 percent in May 2013, the last time the survey was fielded. In 2010, the consumer target was just 27 percent of U.S. households. Growth in the target size is attributed to people both rating pork cuts higher and in their confidence in cooking meat.


"We look at how much people enjoy pork and, through that experience, label consumers who love pork as 'pork champions,'" Newman said. "We have found a marked increase in the number of pork champions, with these consumers consistently rating pork higher."


The study also found that a majority of all fresh pork eaten - 84 percent at-home and 80 percent away-from-home - is consumed by a Pork Checkoff target consumer. The total percent of pork eaten by this target consumer grew significantly since the Pork Be inspired® campaign was introduced in 2011.


"We are beginning to see the impact of our new marketing campaign, and we feel it is making a distinct difference in the marketplace and how American consumers view and buy pork," Newman said. "Across the board, consumers are buying more pork from stores and foodservice outlets."


The tracking study results are further reinforced by the Pork Checkoff's key measure of domestic marketing: real per capita consumer pork expenditures. Using USDA data, consumer pork expenditures measure both the volume (in pounds) and value (in dollars) of pork sold in the United States. Data through December 2013 showed per capita pork expenditures grew by 5.6 percent from 2012 to 2013.


The consumer tracking study also asked pork eaters, "Other than price, what most influences your meat-purchasing decisions?" The top three drivers of meat purchases are quality (63 percent), followed by appearance (50 percent) and convenience (32 percent).


The nationally fielded tracking study is conducted by the Pork Checkoff twice each calendar year and most recently in November 2013. Respondents are representative of the U.S. population for gender, age, ethnicity and income.




      

 

WebReadyTM Powered by WireReady® NSI

 


Top Agricultural News

  • Upcoming Rural Economic Outlook Conference at OSU to Provide Applicable Updates for the Ag Industry   Tue, 27 Sep 2022 17:24:21 CDT
  • Congressman Lucas Hopeful Biden Administration Will Provide More Necessary Funds in 2023 Farm Bill   Tue, 27 Sep 2022 17:12:45 CDT
  • Oklahoma Grain Elevator Cash Bids as of 2 p.m. September 27, 2022  Tue, 27 Sep 2022 16:13:21 CDT
  • September 27, 2022, Market Wrap-Up with Justin Lewis  Tue, 27 Sep 2022 14:18:07 CDT
  • LMA Hosts 2022 Washington D.C. Fly In   Tue, 27 Sep 2022 14:07:12 CDT
  • Chairman David Scott Applauds USDA's American-Made Fertilizer Production Grants  Tue, 27 Sep 2022 13:11:41 CDT
  • American Farmland Trust, Edelen Renewables and Arcadia Announce Partnership to Combat Climate Change by Advancing Smart SolarSM  Tue, 27 Sep 2022 12:02:23 CDT
  • U.S. Red Meat Industry Commemorates 45 Years in Japan  Tue, 27 Sep 2022 11:15:07 CDT

  • More Headlines...

       

    Ron salutes our daily email sponsors!

    Oklahoma Beef council Oklahoma Ag Credit Oklahoma Farm Bureau National Livestock Credit Ag Mediation Program P&K Equipment Oklahoma City Farm Show Union Mutual Stillwater Milling Oklahoma Cattlemen's Association KIS FUTURES, INC.
       

       

    Search OklahomaFarmReport.com

    © 2008-2022 Oklahoma Farm Report
    Email Ron   |   Newsletter Signup   |    Current Spots   |    Program Links

    WebReady powered by WireReady® Inc.